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Innovation Square: shaping the next era of travel retail Avolta driving innovation at TFWA Innovation Square Showcasing curated activations through partnerships with leading brands A s Lead Partner of TFWA Innovation Square, Avolta is underscoring its role as the global leader in travel retail and a catalyst for innovation across the sector. “At Avolta, innovation goes beyond technology,” says Vijay Talwar, Chief Commercial and Digital Officer at Avolta. “It’s about creating value-driven experiences that connect travellers and brands, foster loyalty, surprise through entertainment and unlock sustainable growth for the industry.” This year’s Innovation Square showcases a curated mix of activations from leading partners, complemented by impressive outdoor screen content – a standout feature visible across the venue. Estée Lauder’s Night Skin Science pod offers travellers an immersive pre-flight relaxation and beauty experience; Toblerone’s Never Square Lab launched its limited-edition Crunchy Popcorn, blending playfulness with exclusivity; ISDIN’s UV camera highlights the importance of sun protection with a compelling before-and-after view; and Wella’s interactive showcase combines high-touch service with lift-and-learn technology to enhance discovery. “By bringing these diverse brand stories together under one roof, Avolta shows how innovation comes to life through collaboration,” Talwar adds. “We enable partners to engage travellers in ways that drive both impact and long-term growth.” Through this collective expression of innovation, Avolta reinforces its commitment to its partners, and to leading the transformation of the travel experience, setting new benchmarks for the industry. The brand-new Innovation Square is a dynamic concept at the heart of TFWA World Exhibition & Conference, spotlighting the cutting-edge companies and creative technologies redefining the travel retail experience. From AI-powered engagement to immersive digital tools, this forward-thinking space is a hub for discovery, disruption, and the next wave of retail transformation. Wednesday 1 October 2025 3 T F W A D A I L Y