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A t this year’s TFWA World Exhibition & Conference, Habanos, S.A. is reinforcing its position in global travel retail by unveiling one of its most exclusive and innovative launches to date: Partagás Royales, a cigar created specifically for duty free and travel retail. “Aligned with our strategy, we aim to reinforce our commitment to excellence, craftsmanship and authenticity, while also exploring new distribution opportunities and deepening relationships with our partners worldwide,” said Maritza Carrillo González, Copresident of Habanos, S.A. The new Partagás Royales stands out with a straight format, 48 ring gauge, and 150mm length – delivering a robust character in a travel-friendly humidor of 20 handmade Habanos. “This cigar revives the name of a historic 1960s product and is crafted using long filler leaves carefully selected from the prestigious Vuelta Abajo region,” Carrillo González explained. Travel retail exclusives are a key pillar of Habanos’ global growth strategy. They answer rising demand from travellers seeking collectible, differentiated products and allow the brand to deliver unique experiences in premium retail environments. “These exclusive editions strengthen our brands’ positioning in the growing luxury segment, particularly in airport and specialist retail,” she added. Partagás Royales follows successful travel retail exclusives like Hoyo de Monterrey Destinos and Cohiba Vistosos, underlining Habanos’ deep commitment to this high-potential channel. “We’ve participated in TFWA Cannes for several years, and what we value most is the opportunity to connect with key industry players, present our innovations in an exclusive setting, and engage with partners and buyers from around the world,” said Carrillo González. “It’s the ideal platform to reinforce our luxury positioning and gain valuable insights into evolving consumer trends.” BayVillage Bay 40 E ternal Holding has unveiled Coeur de Lion’s innovative new self-service display unit at this year’s TFWA World Exhibition & Conference. The slightly slimmer, space-efficient unit features a glass-encased top display, front and back retail access, and interchangeable side advertising panels – making it a versatile, modular solution for travel retail environments. The prototype arrived just days before its global debut in Cannes, making this a truly exclusive launch. The unit houses 56 different SKU slots for the brand’s best-selling pieces, with a total capacity of 397 products. Alongside the new display, Ana Vassallo, Senior Key Account Manager, introduced new additions to the product line – including double-chain necklaces and bracelets, as well as stainless steel pieces designed to appeal to a broader demographic. The stainless steel range is particularly aimed at Gen Z shoppers, who value durable, tarnish-resistant materials suited for travel and leisure. To support these launches, Coeur de Lion has also enhanced its packaging strategy. New designs now feature customised branding for vendors, incorporating unique elements based on the country, cruise ship, or company. The brand showcased a prototype for its partnership with AIDA Cruises, with plans to roll out similar co- branded packaging across global partnerships in the near future. Also featured at the booth is a newly developed point-of-sale cash register display for Qudo rings and bracelets. Known for their interchangeable screw-in stones, these products are designed for versatility and ease, allowing travellers to tailor their accessories for any occasion. The typical customer purchases a ring or bracelet plus three changeable stones, and the new display makes these selections more intuitive and travel-friendly, encouraging impulse purchases and deeper engagement at the point of sale. YellowVillageD42 Habanos showcases travel retail exclusive Partagás Royales to reinforce luxury positioning Coeur de Lion unveils new self-service displayunit Wednesday 1 October 2025 30 T F W A D A I L Y