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N estlé International Travel Retail’s Aura Sanchez, Marketing, and Joan Moreno Montero, Commercial Development Manager, led the annual trade press briefing at Beach Village yesterday morning detailing the giant’s beliefs on the most impactful macro trends acting on its business and the category. The real key statistic is that over half of international travellers will be Gen Z by 2028. “They are super-interested in confectionery, but buy less – so footfall is increasing – but spend is reducing,” said Moreno Montero. Overall only 16% of travellers were entering confectionery areas and only half were buying – producing a 8% conversion overall. NITR’s ambition is to achieve 50% growth in absolute US dollar spend in this GTR segment by 2030. This would be achieved by a combination of increasing footfall from 16% to 18%, rising conversion from 51% to 55% and also by the effect of the physical growth in passenger numbers. Continued world dominance of KitKat is central to this and while the brand has near-100% global recognition, it is not achieved without continued investment on a literal and truly global scale, something exampled by KitKat’s debut as the Official Chocolate Bar of Formula 1 at next month’s Mexico City Grand Prix – a sport with a near-1 billion fan base (with Gen Z being the fastest-growing segment and cumulative TV audience of 1.46 billion). Mandarina Duck blends sustainability and style in latest travel collection M andarina Duck returns to Cannes this year with an exciting new eco-coated collection in bright, vibrant colours, alongside its innovative range of transformable bags made from recycled plastic bottles. Each transformable bag is designed for travel: compact enough to pack in a suitcase or carry-on, then expandable for use when needed. Combining function with fashion, the brand offers versatile styles including backpacks, duffels and pochettes. Mandarina Duck’s iconic best-selling line, the MD20, continues to maintain its loyal following. Crafted from the brand’s patented Mitrix fabric, it is known for its lightweight durability and distinctive style. The collection includes multiple shapes and sizes, such as a flat travel backpack specifically designed to meet Ryanair and easyJet cabin size requirements – popular across Europe and gaining traction in Korea and China. Originally launched to mark the brand’s 20th anniversary, the MD20 line will celebrate its 30th year in 2027 and continues to evolve to meet the needs of today’s travellers. The brand’s wide-ranging portfolio includes SKUs at every price point, from Nestlé sets ambitious growth targets as Gen Z redefines travel retail confectionery Other “impactful and energetic” Nestlé GTR product developments: • KitKat Taste Of Japan – unsurprising harnessed to the latest influencer desires of matcha flavouring and KATCHA! • The first launch of new non-mint flavour After Eight, which will appear in Caramel, Raspberry and Orange…and of course Mint. BeachVillage 1 Beach 15 accessible options to more premium offerings. Silvia Rossi, Global Franchising and Travel Retail Manager, highlights sustainability as a key priority: “Our 100% recycled Eco Duck line is made entirely from plastic bottles, and each bag includes a tag showing exactly howmany bottles were used in its creation.” BayVillage Bay 26 Wednesday 1 October 2025 32 T F W A D A I L Y