cannes_2025_WEDNESDAY_ISSUE_DIGITAL

Ferrero’s innovation portfolio features sugar- free Tic Tac TWO (+40% in airport trials!) A t a “press apertivo” on its extensive presence in the Bay Village yesterday, Ferrero Travel Market unveiled its focus for the year ahead, showcasing novelties from its portfolio of globally-recognised brands, and reinforcing its commitment to sustainability. Illustrating just how innovative Ferrero can be, and the ‘fruits’ that that innovation can bring to GTR, sugar free Tic Tac TWO were pre-launched on an airport in May-August. Each packet features flavours – fruity in strawberry and lime (bitter and sweet); and a more traditional mint in ‘fresh’ and ‘mild’ format. The sugar-free factor of this impulse purchase has a fixed eye on Gen Z – and did not disappoint with a +40% sales boost at the sampled airport pre-launch in May-August. Other Ferrero innovations include: • Tablets: The launch of the new Ferrero Rocher 70% dark chocolate bar – a considerable increase on the previous 55% standard. New visual identity for the tablets accentuates ‘Travel Exclusive’ branding and is 100% recyclable due to a switch to polypropylene. • Kinder: There are two new travel retail exclusive formats. Kinder & Co Mix is a 179g variety pack composed of Kinder Bueno, Hanuta Minis, Tronky and Duplo. The Kinder & Co White Mix 137g is a white chocolate-focused edition including Kinder Bueno White, Kinder Schoko-Bons White and Duplo White. • Premium biscuits: The portfolio of premium, heritage-rich biscuit brands comprises Royal Dansk, Fox’s, Paterson’s, and Delacre. Each brand is renowned for its high quality and long-standing tradition – Fox’s is the oldest having been established in 1853, Royal Dansk is a mere 60 next year – another reason to celebrate which won’t be missed by Ferrero. Other key reveals included the Nutella Next Destination series. Perfect for souvenir/ gifting the travel retail exclusive packs contain 3 x 30g jars each labelled with the name of a different country, to drive destination inspiration. A QR code placed on the outer packaging unlocks a colourful world map detailing morning traditions and local breakfast recipes incorporating Nutella accompaniments. BayVillage Bay 11 M aestrani is evolving its Avelines collection following the successful 2023 launch of the Princess line. Senior Key Account Manager Business Development & Travel Retail Faozia Math-Ly-Roun revealed the new Avelines Pralines Selection, a 24-piece travel retail exclusive launching in spring. The curated box includes Princesses, Praliné, Lait, Café Croquant and Noir – individually wrapped for universal appeal. Also new is the Munz interactive children’s collection (108g), featuring an attached ball game – available in football, basketball and tennis themes – with the slogan “Move with Munz.” The playful packaging includes wrist straps, QR code instructions, and in-store digital displays. A competition at the stand encourages attendees to try the ball challenge, with a prize for the top scorer – blending fun with chocolate indulgence. MediterraneanVillage P10 Maestrani combines premium gifting and play in latest travel retail launches Wednesday 1 October 2025 38 T F W A D A I L Y