cannes_2025_WEDNESDAY_ISSUE_DIGITAL

Tax Free World Association 23-25, rue de Berri 75008 Paris France Tel : +33 1 40 74 09 86 Fax : +33 1 40 74 09 85 FranckWaechter Managing Director f.waechter@tfwa.com Cécile Lamotte Marketing Director c.lamotte@tfwa.com Produced by: Paul Hogan Publisher paul.hogan@tfwa-dailies.com Julian Bidlake Publication Director julian.bidlake@tfwa-dailies.com Ian Hill Consultant Publisher ian.hill@tfwa-dailies.com Ross Falconer Editor ross.falconer@tfwa-dailies.com Jessica Mason Assistant Editor Phoebe Givron-Taylor Assistant Editor TomAspel Designer aspelcreative.com Grant Pritchard Photographer photography@grantpritchard.co.uk PPS Publications Ltd post@pps-publications.com © PPS Publications Ltd 2025 TFWA Daily is distributed by: T homas Sabo is showcasing the strength of its brand collaborations at this year’s TFWA World Exhibition & Conference, with standout partnerships including Haribo and Peanuts featuring iconic characters Charlie Brown and Snoopy. Alongside these collaborations, the brand is also placing a renewed spotlight on its much-loved Charm Club collection. “We collaborate with others, but we are also focusing on our charm collection this year,” said Patrick Sutterlüty, Chief Wholesale Officer at Thomas Sabo. “Plus, we are in talks with lots of new distributors.” The brand’s Rebel at Heart men’s collection is also on display, supported by the launch of new stand display gondolas aimed at boosting visibility O liva is once again using TFWA World Exhibition & Conference as a key platform to strengthen relationships and showcase its latest product innovations. Speaking about the benefits of the event, Anouck Charming collaborations Finding the sweet spot Great place to do business and driving impulse purchases. “These displays really help encourage impulse buying,” added Sutterlüty. YellowVillageA19 Vandenbogaerde, VCF Marketing Manager, said: “Seeing people at the show solidifies working relationships and partnerships. We talk about our ideas and build our relationships together – in a very nice setting, with very nice products to match.” Among the highlights at the Oliva stand this year are its new four-pack presentations, which have generated strong interest from visitors eager to see the packaging first-hand. The company is also featuring its special Year of the Horse edition: a 10-piece wooden gift box adorned with a horse print, designed with the collectible Chinese market in mind. “From a business perspective, especially for the Chinese market, it is very collectible,” added Vandenbogaerde. HarbourVillage EVA I an Macleod Distillers is fine-tuning its whisky pricing strategy to hit the “sweet spot” that encourages trial across both domestic and travel retail markets. “We’ve reappraised our entire range and adjusted pricing to drive discovery,” said Mark Robinson, Senior Business Development Manager Travel Retail, speaking at the stand. Heathrow remains a key focus, while “Edinburgh is our heartland.” There’s also excitement around the launch of Edinburgh Gin’s first travel retail exclusive liqueur range, dubbed the Elevated Editions – offering a higher 22% ABV and bolder flavours. To showcase ideal serves, the brand is also focusing on the spritz serve, and invites visitors to experience it during happy hour from 17:30-18:30 at the booth. BayVillage Bay 3 Wednesday 1 October 2025 46 T F W A D A I L Y