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C ampari Group Global Travel Retail (GTR) has unveiled The Glen Grant Wanderlust Collection, the brand’s first-ever permanent travel retail exclusive range. The collection is launching exclusively in Asia Pacific across key markets including Singapore, China (Hainan), South Korea, and Hong Kong, underscoring the strategic importance of the region as a primary growth driver for Campari Group’s premium brown spirits portfolio in the channel. “With the Wanderlust Collection, we are evolving how The Glen Grant shows up in travel retail for today’s discerning consumers,” said Biancamaria Sansone, Global Head of Marketing & Customer Channel Marketing of Global Travel Retail, Campari Group. “We are committed to our long-term investment in Asia Pacific, and the launch creates an experience-led platform that responds to growing expectations for exclusivity, gifting, and elevated retail experiences from travellers in the region. We look forward to seeing how travellers discover Wanderlust and elevate their journeys with moments of wonder and storytelling.” The Wanderlust Collection offers a differentiated proposition built on exclusive age statements and the integration of diverse cask compositions. Addressing key purchase drivers such as gifting and discovery, the range strengthens long-term brand presence while giving travellers a new way to explore The Glen Grant’s signature aromatic, fruit-forward style. The collection comprises three distinct expressions, showcasing a range of age and flavour profiles, appealing to a broad spectrum of discerning consumers: • Aurora (40% ABV): Matured in select Bourbon barrels and Oloroso sherry casks, Aurora presents vibrant notes of pineapple, rose, and vanilla, layered with stewed apples and golden syrup, finishing with a fresh citrus-floral lift. • 13-Year-Old (43% ABV): A bright and balanced expression, combining peach, apricot, and dried fruit with subtle spice and peppery vanilla, leading to a long, sweet finish. • 16-Year-Old Non-Chill Filtered (46% ABV): Matured exclusively in first-fill Bourbon barrels and bottled without chill filtration, this expression delivers orchard fruits, candied pear, warm cinnamon, and honey, culminating in a long, velvety finish. Created by Master Distiller Greig Stables, the Wanderlust Collection is conceived as a scalable platform, built on exploring different age and flavour profiles that lay the path for future Wanderlust expressions. The Wanderlust Collection is being introduced across Asia Pacific through a phased rollout, marking a step forward in The Glen Grant’s in-store presence. Building on an already strong retail and digital foundation, the collection elevates the sense of immersion by integrating its distinctive codes across retail touchpoints, creating a more engaging and cohesive brand world in key airport locations. The rollout begins in Singapore, where the collection made its Asia Pacific debut through a one-month Lotte Changi Duty Free exclusive launch in March, supported by prominent in-store activations and high-impact out-of-home placements, including pillar wraps and digital screens across key traveller touchpoints. The Singapore activation brings the Wanderlust concept to life through an immersive and connected experience. A digital interface invites travellers to journey through curated landscapes and brand storytelling, while the tasting ritual guides them intuitively through the range, revealing the character of each expression in a seamless way. To extend the experience beyond the point of sale, travellers can send personalised digital or physical postcards inspired by different landscapes and travel quotes, creating a meaningful connection with the brand. At selected locations, a bespoke stainless steel ice cube globe is offered as a gift-with-purchase, reinforcing the collection’s premium and collectible appeal. The launch is supported by a targeted omnichannel campaign spanning out-of-home (OOH), digital and retail media. In Singapore, high-impact OOH placements across arrival and departure zones fromMay to June 2026 drive visibility during the launch period and align with TFWA Asia Pacific Exhibition & Conference 2026. B2 / 2-W27 Campari debuts The Glen Grant Wanderlust Collection exclusively in Asia Pacific Monday 11 May 2026 17 T F W A D A I L Y