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Al Fakhar showcasing newmasculine fragrance Gladius by Nusuk A l Fakhar Perfumes & Cosmetics’ key objective at this year’s TFWA Asia Pacific Exhibition & Conference is to expand the global presence of the RiiFFS and NUSUK brands within the travel retail channel by building strong new partnerships while further strengthening relationships with existing distributors and retail partners. “We are especially focused on identifying strategic regional collaborators across Asia Pacific who can support long-term brand development in duty free, airline retail, and key transit hubs,” said Mr Farhan Attarwala, Director. “At the same time, we aim to showcase our latest launches, high-performing hero products, and upcoming concepts to reinforce our positioning in the affordable luxury Middle Eastern fragrance segment. Ultimately, the goal is to accelerate distribution depth, increase visibility in travel retail doors, and establish sustainable partnerships that support global growth for both brands.” The latest launch being presented is Gladius by Nusuk — a bold new addition to the masculine fragrance portfolio. Gladius is an intense, confident scent designed to reflect strength, precision, and modern masculinity. It opens with a vibrant burst of raspberry, bergamot, and tangerine, delivering an energetic and slightly fruity freshness. The heart introduces a refined spicy structure with cardamom and nutmeg, adding warmth and character. The fragrance settles into a powerful base of suede, dry amber, and cedarwood, creating depth, elegance, and long-lasting presence. Positioned as a statement fragrance for the contemporary man, Gladius embodies the spirit of ‘Power Perfected’ – a signature that reflects control, confidence, and lasting impact in both everyday wear and travel retail environments. L1 / 1-C18