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A new era of innovat ion Taste of the World: A curated edi t ion T FWA is redefining the future of travel retail with the launch of a completely reimagined TFWA Asia Pacific Exhibition & Conference this year. Designed to inspire, connect, and elevate the industry, the new edition introduces ground-breaking concepts that expand both the business and creative potential of brands and operators. At the heart of this transformation are two major innovations: the World of Innovation and Taste of the World, dynamic new N ew for 2026, Taste of the World introduces a more immersive approach to food and beverage within the exhibition. Conceived as a flexible, content-led environment, the space will feature a strong Kitchen Theatre, a signature bar concept and the full integration of the TFWA Asia Pacific Lounge, alongside high-level masterclasses and curated F&B conversations. Today 12:30 Inaugural session featuring a live cooking show by chef Akira Back Don’t miss Chef Akira live in action as he showcases his signature creativity on stage with his New Style Chef Akira Sashimi – a fresh, refined dish that delivers precision, elegance, and unforgettable flavour. 17:30 Airport Gathering 18:00-20:00 TFWA Asia Pacific Lounge Cooking shows by Chefs Jihyung Choi, Young-Sook Lee and Woo Young Chung. Tomorrow 13:30-14:30 Masterclass by CHOYA 13:30-14:30 Masterclass by Chef Janice Wong Pure Imagination is an adventurous exploration of cacao dreamed up by award- winning Chef-Artist Janice Wong. Created by working directly with farmers in cacao-rich regions to source, process and blend an exclusive batch of bean-to-bar chocolate, these are true artisanal products. Take a bite and enjoy pure imagination. 18:00-20:00 TFWA Asia Pacific Lounge Cooking shows by Chefs Jihyung Choi, Young-Sook Lee and Woo Young Chung. Wednesday 13 May 11:30-12:30 “The Spritz Hour” by Henkell- Freixenet 13:30-14:30 Masterclass by Chef Janice Wong Pure Imagination is an adventurous exploration of cacao dreamed up by award- winning Chef-Artist Janice Wong. Created by working directly with farmers in cacao-rich regions to source, process and blend an exclusive batch of bean-to-bar chocolate, these are true artisanal products. Take a bite and enjoy pure imagination. platforms designed to reflect the evolving expectations of travellers and the rapid growth of the Asia Pacific market. A new exhibition experience for a new travel retail landscape The 2026 edition features an entirely redesigned layout with category-focused halls, offering exhibitors enhanced visibility and visitors a more intuitive and enriching experience. Each ‘World’ is marked by a central icon acting as a natural meeting hub, with L1 dedicated to Perfumes & Cosmetics and Fashion, while B2 houses Wines & Spirits, Confectionery, Tobacco, and the newmajor initiatives. For the first time, brands will also benefit from high-impact LED screens integrated into these central hubs, delivering powerful, high-visibility communication opportunities that drive traffic and reinforce brand messaging. Monday 11 May 2026 6 T F W A D A I L Y