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Thursday 14 May 2026 11 T F W A D A I L Y Anasoy explained. Anasoy then explored how iGA Istanbul Airport is adapting its retail proposition “for our younger, future travellers and customers who are looking for more emotional value – they want to be told the story of a product, rather than just taking it off the shelf.” At the same time, Gen Z consumers remain highly price-sensitive and digitally informed, requiring competitiveness and transparency. “That’s why we are making our price tags digital,” Anasoy explained. “We compare our prices with Changi, Heathrow, Dubai, Warsaw etc as we continue to pursue a retail strategy balancing value, local and global flavours – immersive experience.” Despite Middle East events, Anasoy remains “confident and optimistic” about iGA Istanbul Airport’s long-term trajectory. “Our friends in the UAE rightly talk about ‘Bounce Back’, but we do not need to bounce back because we have not been down; we have continued to grow.” Anasoy then left the audience with the future vision of how Istanbul Airport is positioning itself as a “data-driven lifestyle ecosystem – one designed around connectivity, experience, localisation, and intelligent passenger engagement.” He then said brands could have the “rising expectation” that they could join iGA Istanbul Airport on that journey if they shared that vision. “We are looking for special technological solutions, hybrid retail and F&B concepts, and new experiences,” Anasoy said. “Those are the kinds of partnerships we are excited about for the future.” Halil İbrahim Anasoy, Commercial Director, iGA Istanbul Airport: “We are looking for special technological solutions, hybrid retail and F&B concepts, and new experiences,” Anasoy said. “Those are the kinds of partnerships we are excited about for the future.” Halil İbrahimAnasoy, Commercial Director, iGA Istanbul Airport; FranckWaechter, Managing Director, TFWA; and Paul Hogan, Publisher, TFWA Daily.