01_singapore_2026_THURSDAY_ISSUE_FLIPBOOK

Tax Free World Association 24 rue Cambacérès 75008 Paris France Tel : +33 1 40 74 09 86 Fax : +33 1 40 74 09 85 FranckWaechter Managing Director f.waechter@tfwa.com Cécile Lamotte Marketing Director c.lamotte@tfwa.com Produced by: Paul Hogan Publisher paul.hogan@tfwa-dailies.com Julian Bidlake Publication Director julian.bidlake@tfwa-dailies.com Ian Hill Consultant Publisher ian.hill@tfwa-dailies.com Ross Falconer Editor ross.falconer@tfwa-dailies.com Jessica Mason Assistant Editor Phoebe Givron-Taylor Assistant Editor Grégory Dziedzic Head Designer Grant Pritchard Photographer photography@grantpritchard.co.uk PPS Publications Ltd post@pps-publications.com © PPS Publications Ltd 2026 T here’s a lot of intent from King of Reach by B&S, which is being reflected in how busy the team has been with meetings during this year’s show. The business, which partners with brands such as White Claw Vodka and Glendalough among others, has many reasons to have been in constant contact with visitors, solidifying relationships across the past few days in Singapore. “Asia is now one of the main pillars that we’re focused on,” said Luke Maga, Global Sales Director Duty Free & Travel Retail, King of Reach by B&S. “I think India is certainly a growth engine for us and we are seeing opportunities there with some brand partners, but also Southeast Asia and Australia as they are two key market areas that we believe we can make an impact.” B2 / 2-Y4 T ravel Blue is focusing on its memory foam neck pillows and keychains this year and highlighted how travellers really look out for its brands. The company is also showcasing its new gondola stands, which according to Travel Blue Regional Manager Asia Pacific Leonard Poh “are perfect for shop in-shop environments within airports” with the ergonomics of the design really lending something to the airport retail space. L1 / 1-J11 G old Bar Whiskey is attracting attention to its distillery, making its home a destination in its own right. “This year, we’re anticipating 75,000 visitors to the distillery. So on this trajectory, we will be in the top 10 most visited distilleries globally,” said Gold Bar Whiskey Director Ellen Torvi. “We are using the visitor centre as a platform for discovery. We know 60% of travellers out of Californian airports are going to Asian destinations, so we’re inviting people to our distillery to experience the brand. We have the World Cup this summer. We have the Super Bowl in San Francisco, global events and a concert series with headline artists – we’ll definitely reach 75,000.” B2 / 2-U1 Ki ng of Reach by B&S eyes As i a potent i al Travel Blue knows that impulse buying is key Gold Bar welcomes the crowds Thursday 14 May 2026 22 T F W A D A I L Y