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A l Haramain Perfumes’ primary objective at TFWA Asia Pacific Exhibition & Conference is to solidify its presence in the travel retail sector across the region. “We are here to showcase our evolution from a traditional heritage house to a global leader in premium niche perfumery,” says Kalim Shaikh, Global Sales Manager, Al Haramain Perfumes. “Specifically, we aim to establish new distribution channels for our high-end Sheikh Series and expand our footprint within duty free operators who are increasingly seeking authentic, culture-rich Arabian fragrances to meet the demands of global travellers.” Al Haramain Perfumes is excited to debut our latest Eau De Parfum collections that serve as a bridge between Arabian tradition and modern luxury: • The Sheikh Series: A new prestigious premium segment inspired by royal identity. Highlights include Sheikh Warrior (with fiery notes of tobacco and pink pepper) and Sheikh Royal (a blend of bergamot and lavender). • Haramain Habibi Dubai: A vibrant scent capturing the ‘spirit of Dubai’ through notes of pineapple, iris, and a warm base of amber and sandalwood. • Haramain Empire (Aromatique Lumen & Ombre): Modern, long- lasting fragrances featuring refreshing ginger, rosemary, and sage (Lumen) or creamy almond and oud (Ombre). • Artisan de Haramain: A masterfully crafted unisex fragrance that opens with energetic mango and ginger, settling into a rich base of oud and amber. Also being introduced are brand-new extensions to the global best-sellers, the Amber Oud (including Future Dubai) and L’Aventure series, ensuring Al Haramain Perfumes’ most popular lines continue to offer fresh olfactory experiences. Travel retail exclusives are a cornerstone of Al Haramain Perfumes’ strategy for the duty free sector. “They offer a sense of discovery and exclusivity that today’s traveller craves,” says Shaikh. “For 2026, Al Haramain has launched a dedicated Travel Exclusive Perfume Set featuring 10ml miniatures of our icons like Amber Oud Gold Edition and L’Aventure. These sets are designed specifically for the ‘on-the-go’ luxury consumer and are only available within the travel retail channel.” The travel retail channel is critically important for Al Haramain Perfumes. As a brand that operates in over 150 countries, the channel acts as its premier global shop window. “It allows us to interact with a captive, affluent audience that appreciates the craftsmanship behind our Arabian-inspired scents,” Shaikh explains. “For us, duty free is not just a sales channel, it is a platform for brand storytelling where we can share the heritage of Al Haramain with the world.” Asia Pacific is Al Haramain Perfumes’ most significant growth frontier. With the rapid expansion of the middle class and the resurgence of regional travel, it sees immense potential in markets like India, China, and Southeast Asia. “We are specifically targeting this region for growth because of the high appreciation for luxury oriental fragrances and the ‘Dubai sense’ that our perfumes embody,” says Shaikh. “Our participation at TFWA Asia Pacific Exhibition & Conference is a testament to our long-term commitment to this dynamic market.” L1 / 1-C2 Al Haramain showcases premium niche perfumery Tuesday 12 May 2026 16 T F W A D A I L Y