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F ounded in 1770, SPEY is a legendary distillery located at the very top of the Speyside region. This year at TFWA Asia Pacific Exhibition & Conference, its core objective is singular: to demonstrate to the global duty free channel that whisky can be presented, collected, and remembered as a work of art. “SPEY represents more than 200 years of royal heritage and artistic legacy – a brand whose presence cannot be overlooked, from the design of the bottle to its display, from its visual identity to its storytelling,” says Hung Ho, Chairman & CEO. This year’s highlight is the debut of the SPEY Art Collection – Mastery Series. The Art Collection – Mastery Series is inspired by six artists who devote their souls entirely to their craft: The Painter, The Master Distiller, The Musician, The Dancer, The Tailor, and The Architect. The collection comprises six single malt whiskies, aged from 12 to 30 years, with prices ranging from £75 to £1,580, spanning a complete spectrum from accessible entry-level expressions to the pinnacle of collectible excellence. Each whisky is paired with an original Cubist-inspired artwork, and when displayed together, the six bottles form a miniature art exhibition in their own right. “From the earliest stage of development, the Art Collection – Mastery Series was conceived as a travel retail exclusive, with all six expressions available solely within this channel,” Hung Ho explains. “A collection shaped by time and enriched with artistic narrative deserves to be fully experienced, not rushed through a transaction on a conventional retail shelf. The essence of exclusivity lies in allowing a whisky of true depth to be discovered and appreciated at the right pace.” To complete this experience, a globally limited collector’s wooden case has been introduced, designed specifically for those who seek to assemble the full collection. “For travel retail partners, this represents more than a single exclusive product – it positions the channel as an indispensable part of a broader collecting narrative,” says Hung Ho. “This approach not only aligns seamlessly with the traveller’s instinct for discovery, but also creates a compelling reason to return in pursuit of completeness.” Travel retail represents one of the most strategically significant pillars in SPEY’s global development – an international flagship showcase. “It transcends geographical boundaries, bringing together high-net-worth travellers from around the world – individuals with a deep appreciation for quality, craftsmanship, and cultural heritage,” Hung Ho shares. “As such, it provides an unparalleled platform for rapidly establishing global brand stature. At the heart of our strategy is a deliberate shift: transforming duty free spaces frommere points of sale into centres of elevated experience. By investing in the highest standards – from art- led visual merchandising and curated spatial design to highly distinctive, travel-retail-exclusive creations – our objective extends beyond driving sales. It is about defining SPEY’s place on the global stage – firmly positioning the brand as a creator of fine art whisky.” Commenting on TFWA Asia Pacific Exhibition & Conference, Hung Ho adds: “As the most influential travel retail exhibition in the region, it brings together key global buyers and decision-makers within a remarkably short span of time. What makes the event truly irreplaceable is the opportunity it provides for a brand to be experienced in its entirety. SPEY’s story – from its royal heritage to its artistic collaborations, from its distilling philosophy to its collectible narrative – cannot be conveyed through a specification sheet alone. Face-to-face engagement remains the most powerful way to communicate that depth.” B2 / 2-U19 SPEY: A creator of fine art whisky Tuesday 12 May 2026 22 T F W A D A I L Y