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H enkell Freixenet has come to TFWA Asia Pacific Exhibition & Conference with a strong sense of purpose. “Over the last months, we’ve invested a lot of energy into developing new products and refining our portfolio, and this event is our opportunity to showcase that work and share the story behind it,” says Ramon Olivé Altès, Head of Sales Global Travel Retail, Henkell Freixenet. “There’s something special about being able to present our innovations in person and see how they resonate with partners and retailers.” The Aperitivo momentum continues to build globally, and Henkell Freixenet is tapping into that energy with the introduction of its Mionetto Orange Spritz RTS and the new Freixenet Solare Aperitivo range – bright, modern, and crafted for today’s consumer. “We’re also expanding in the fast-growing NoLo space with our new Freixenet Diamond’s alcohol-free range, which we believe will resonate strongly in the region thanks to its premium look and fresh, approachable profile,” Ramon Olivé Altès explains. “And because formats matter as much as flavours, we’re unveiling new 5cl minis of our Mionetto Aperitivo and Freixenet Solare. These ultra-convenient formats are designed for emerging drinking occasions and are particularly well suited for airlines, where portability, portion control, and experience all play a key role.” Travel retail continues to play a strategic role for Henkell Freixenet. As a market leader with a strong domestic presence, the GTR channel gives it the perfect platform to launch SKUs – products that often make their debut in duty free. “It’s a space where we can test, refine, and showcase what’s coming next,” says Ramon Olivé Altès. “At the same time, we know that travellers look for a sense of place when they shop – gifting, souvenirs, and unique items that feel tied to the journey. With that in mind, we’re preparing to introduce one of our most crafted, small batch novelties exclusively in duty M IKI HOUSE is making its TFWA Asia Pacific Exhibition & Conference debut, where its objectives are to develop new business opportunities, build partnerships with travel retail operators, and further strengthen brand awareness across the Asia Pacific region. “We currently operate stores in luxury shopping malls across major cities in Japan and China,” explains Yoshikatsu Takeda, Director, MIKI HOUSE. “Building on the trust we have established in both markets, we will continue to expand our presence into new countries and regions.” Highlights being showcased by MIKI HOUSE include its premium baby and children’s wear collection, including new items made from high-quality, Japan-made materials that prioritise comfort, safety, and durability. “Our products feature soft, skin-friendly fabrics and functional designs tailored to support babies’ delicate skin and active movement, while maintaining MIKI HOUSE’s signature craftsmanship and attention to detail,” says Takeda. The travel retail channel is strategically important for MIKI HOUSE in terms of increasing global brand awareness and reaching international customers. It provides an opportunity to connect with a diverse customer base and to strengthen MIKI HOUSE’s presence in key international gateways. “The Asia Pacific region is highly important for our brand and represents a key growth market,” Takeda explains. “With strong demand for premium baby products and increasing awareness of quality and safety, we see significant opportunities to expand our presence and further develop our business in this region.” free. We’re not quite ready to reveal the details in Singapore, but the announcement is coming soon, and it’s something we’re very excited about.” B2 / 2-X6 Commenting on TFWA Asia Pacific Exhibition & Conference, Takeda adds: “This is our first time exhibiting. We see this as a valuable opportunity to introduce our brand to professionals from the global duty free and travel retail industry, build new connections, establish partnerships, and expand our presence in the global travel retail market.” L1 / 1-L24 Henke l l Fre i xenet unve i l s new Aper i t ivo and NoLo i nnovat i ons MIKI HOUSE st rengthens gl obal growth ambi t ions in travel retai l Tuesday 12 May 2026 26 T F W A D A I L Y