01_singapore_2026_TUESDAY_ISSUE_web_viewing

T ravelmall’s key objectives at this year’s TFWA Asia Pacific Exhibition & Conference are to secure innovation listings with key airline partners and to launch new licensed items featuring Mario, Minecraft, Harry Potter, and FIFA, tailored for duty free retail stores. “We also aim to strengthen relationships with existing travel retail customers, explore new partnership opportunities across the region, and showcase our latest product pipeline designed specifically for the Asia Pacific travel retail market,” says Simon Wong, Managing Director, Travelmall. New products being showcased this year include: • Travelmall 20WPD XS Multi-Tool 10000mAh Charger – MagSafe Wireless Charging (Up to 15W): Fast and secure magnetic wireless charging for compatible smartphones. Qi Wireless Charging: Convenient cable-free charging for Qi-enabled devices. USB-C Charging Port (20WMax): Flexible wired charging through the built-in USB-C port. • Travelmall Solo Traveler 3-in-1 Privacy Guard with Tracker: Compact and portable, this smart travel accessory helps detect hidden cameras with its built-in lens and red detection lights. It also features a vibration alarm and hanging strap for added security on doors or luggage. Compatible with iOS (Apple Find My) and Android (Google Find Hub) for easy tracking. Rechargeable via USB. Travel retail is a key channel for Travelmall – over 70% of its business comes from the travel retail channel, including airlines and airports. “Travel retail exclusive items are usually well received in the travel retail market,” says Wong. “They enhance the shopping experience by offering products that are suitable as gifts, making V ictoria’s Secret’s key objectives at TFWA Asia Pacific Exhibition & Conference are to continue strengthening relationships with its existing partners while sharing its strategic vision and growth plans for the Asia Pacific region. “It is also an important opportunity for us to engage with prospective partners and airport authorities as we advance our expansion strategy,” explains Rebecca Sinkey, Brand Director, Victoria’s Secret. “The event is a valuable opportunity to collaborate, align on opportunities, and build momentum for the next phase of growth.” This year, Victoria’s Secret is laser-focused on two of its most foundational and high performing categories: Bras and Beauty. “We firmly believe Victoria’s Secret delivers the best bras in the world, and we are bringing that elevated product experience to all of our stores globally,” says Sinkey. “A key innovation we are highlighting is our new CoolBra, which features innovative cooling technology with exceptional comfort and support. Alongside this, we are showcasing new fashion and glamour focused bra styles that blend performance with elevated design. In Beauty, we are introducing two Trave lmal l target s As i a Pac i f i c growth wi th new t rave l reta i l exc lus ives Vi ctor i a ’ s Secret focuses on trave l - re l evant innovat i on for g l oba l trave l l ers new fragrances within our iconic Very Sexy collection launching this Fall – Very Sexy Euphoria and Very Sexy Blush. These scents are designed to be bold, sensual, and expressive, and we can’t wait for our partners to experience them first hand. In addition, we are unveiling new core fragrances within our mist collection, further reinforcing Victoria’s Secret’s leadership position as a top destination for scent.” Victoria’s Secret is very focused on developing product offerings that are highly relevant to the travel environment. “We are introducing more accessories such as neck pillows, packable blankets, and luggage, as well as packaged panties – all designed with the airport and on the go customer in mind,” Sinkey explains. “In addition, later this year we will be expanding our mini size Beauty assortment to better serve travelling customers and maximise convenience and trial. Looking ahead, we continue to explore travel retail exclusive concepts as part of our longer term roadmap.” Travel retail is highly strategic for Victoria’s Secret, representing an important and growing channel, while also serving as a powerful brand platform. “We attend TFWA Asia Pacific Exhibition & Conference every year, and we are thrilled to be back in Singapore,” Sinkey adds. “What we enjoy most is the ability to connect face to face with our partners in one place and have meaningful conversations about the future of the business.” L1 / 1-A07 the purchase feel more special and intentional. This combination of exclusivity and experience encourages impulse buying and helps increase sales, as travellers are more likely to purchase items that feel unique, limited, and only available in travel retail.” This year, Travelmall 20WPD XS Multi-Tool 10000mAh Charger and Travelmall Solo Traveler 3-in-1 Privacy Guard with Tracker are travel retail exclusive. “Asian markets have a large number of business travellers who are able to afford our multi-functional products with high quality at a premium price,” Wong adds. “Hong Kong and China is a region that we are growing at the airports.” L1 / 1-N17 Tuesday 12 May 2026 32 T F W A D A I L Y