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A t TFWA Asia Pacific Exhibition & Conference, Al Fakhar Perfumes & Cosmetics is presenting its latest launch, Gladius by Nusuk – a bold new addition to its masculine fragrance portfolio. “Gladius is an intense, confident scent designed to reflect strength, precision, and modern masculinity,” says Mr Farhan Attarwala, Director. “It opens with a vibrant burst of raspberry, bergamot, and tangerine, delivering an energetic and slightly fruity freshness. The heart introduces a refined spicy structure with cardamom and nutmeg, adding warmth and character. The fragrance settles into a powerful base of suede, dry amber, and cedarwood, creating depth, elegance, and long-lasting presence. Positioned as a statement fragrance for the contemporary man, Gladius embodies the spirit of ‘Power Perfected’ – a signature that reflects control, confidence, and lasting impact in both everyday wear and travel retail environments.” Travel retail is one of the most strategically important and exciting channels for Al Fakhar Perfumes & Cosmetics today and will remain a key growth driver over the coming years. “It allows us to present RiiFFS and NUSUK to a highly international consumer base, strengthen brand visibility across major transit hubs, and build value through curated retail environments,” says G lobal Travel Retail is more than a channel for JT International. “It’s our mindset: Go. Transform. Reach,” explains Olesja Flores, General Manager, Global Travel Retail. “Go – we lead from the front: launching first and activating boldly. Transform – this is where Ploom and our Reduced Risk Products ambition come to life. Global Travel Retail is where change happens, driven by innovation and disruption. Reach – trial at the point-of-sale travels home. In a single location, we can connect with 80+ nationalities. We give domestic markets a window into brand building and help seed tomorrow’s biggest markets. Our brands are on show throughout the world. Every activation, every shelf – setting the benchmark for the entire JTI.” At this year’s TFWA Asia Pacific Exhibition & Conference, JT International is excited to spotlight its latest brand innovations, while strengthening collaboration with existing customers and connecting with new customers across the region. “The event is also an invaluable platform for us to share market insights with our customers, uncover fresh growth opportunities, and align on the next phase of development within the travel retail channel,” says Kristin Chan, Brand Manager MEVIUS+, Global Travel Retail. This year, JTI’s key highlight launch is the Mevius ‘Flavors of Asia’ Limited Edition, scheduled for a Q2 rollout across multiple Southeast Asia markets, including Indonesia, Vietnam, Maldives, Cambodia and Laos, as well as on Asia cruises. “It brings together five distinctive capsule variants in one collectible design, inspired by the Al Fakhar st rengthens t rave l reta i l st rategy wi th new f ragrance launch JT Internat i ona l ’ s GTR mindset : Go . Trans form. Reach . richness and diversity of Asian cultures,” Chan explains. “Each capsule delivers its own unique flavour profile, inviting consumers to explore and discover a dynamic and exploratory experience. By integrating multiple variants into a single format, it encourages personalisation and discovery, allowing consumers to experience a range of flavours within one purchase.” ‘Flavors of Asia’ reflects JTI’s commitment to innovation, design and storytelling, delivering a more engaging, elevated experience created specifically for travel retail. B2 / 2-Z34 Attarwala. Al Fakhar Perfumes & Cosmetics made its TFWA Asia Pacific Exhibition & Conference debut last year. “What we particularly appreciate about the event is the quality of organisation, the focused format, and the strong presence of decision-makers from across the global travel retail industry,” says Attarwala. “It provides one of the most effective platforms to meet partners, explore new opportunities, and showcase our brands in a highly professional environment.” L1 / 1-C18 Tuesday 12 May 2026 34 T F W A D A I L Y