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I DIDN'T PLAN TO TRAVEL THE WORLD @craftersgin www.craftersgin.com See you at the Basement 2, Stand 2-W15 T his year, Elizabeth Arden is looking to strengthen partnerships across the Asia Pacific travel retail region, showcase iys latest innovation and hero lines, align and deepen engagement with retailer partners on growth-driving plans for 2H 2026 and peek into 2027. “We’re also using the event to discuss category opportunities, share shopper insights, and co-create activation concepts that elevate the brand experience – both in-store and across omnichannel touchpoints,” explains Yumie Chia, General Manager (Asia Pacific Travel Retail & Japan). Elizabeth Arden is highlighting two key launches at this year’s show: • ETERNAL AURA EAU DE PARFUM FRAGRANCE: The new signature fragrance by Elizabeth Arden. This radiant floral amber celebrates a woman’s aura, grace, and strength, transporting from the everyday into a world of confident beauty. • ADVANCED GOLD CERAMIDE CAPSULES DAILY YOUTH RESTORING SERUM: Elizabeth Arden’s next breakthrough in skin longevity – the launch of a bioengineered ceramide in an encapsulated single dose, high-performance serum that goes beyond repair to rebuild skin’s barrier and restore its youthful vitality. Travel retail exclusives are very important for Elizabeth Arden because they create a clear reason to buy in-channel, supporting differentiation, excitement, and gifting conversion. “Exclusives also allow us to tailor and cater accordingly to the travel retail environment, where shoppers often look for value, discovery, and special editions they can’t find elsewhere,” says Chia. “We will be having a Face and Eye Travel Exclusive set that allows shoppers to buy the new Advanced Gold Capsule in 30 capsules, together with the Advanced Eye Capsules in 30 capsules, at a better value and in starter sizes, instead of the standard full size.” Asia Pacific is a highly important region for the brand, both for its strong traveller volumes and its influence on beauty and fragrance trends globally. “It’s a region we are actively targeting for growth,” says Chia. “Our focus is on building stronger brand presence via hero franchises, high-impact activations, and an assortment strategy that reflects the APAC travellers’ preferences for premium gifting, innovation, and discovery. We’re also committed to tailoring and catering our approach market-by-market, aligning product storytelling, merchandising, and promotional moments to what resonates locally while maintaining global brand consistency.” L1 / 1-A10 El i zabeth Arden showcases f ragrance and skincare innovat ion Tuesday 12 May 2026 36 T F W A D A I L Y