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A n ambition to expand in the travel retail channel, and introduce its distinctive premium, design-led range of gourmet British biscuits to new international audiences, has brought Cartwright & Butler to TFWA Asia Pacific Exhibition & Conference for the first time following a focused period of growth and consolidation within the UK travel retail sector. In addition to airport travel retailers, the company is also targeting airlines and cruise operators, building on its recent success with Diamonds International, Harding+ and British Airways. “Asia represents a huge opportunity for our brand,” said Julie Feryn, Business Development Manager GTR (left) talking to the TFWA Daily in the exhibition yesterday. “British biscuits are associated with heritage, quality and authenticity and are highly sought after – while this region characterised by a growing appetite for premium brands.” A key focus here is on Cartwright & Butler’s signature 200g Pastel biscuit tins, including the new Hazelnut & Chocolate flavour, alongside the refreshed Shortbread Collection, now reimagined to feature a beautifully-designed thistle motif. Indeed, packaging remains a key differentiator for the brand supporting accessible price points for travellers seeking high- quality, affordable, luxury gifting. The stated ‘corporate recipe’ does indeed spell this out: “We don’t do low fat, won’t count calories and we’ll never compromise on taste. We’re all about the butteriest, the creamiest and the crumbliest, because that’s what makes good food great.” As the saying goes, it does seem that you get ‘exactly what it says on the Cartwright & Butler tin.’ B2 / 2-U10 Car twr i ght & But l er debut s S i ngapore presence wi th “but te r i es t , c reami es t , c rumb l i es t ” “ We are here to showcase the latest innovations from KT International’s portfolio, offering opportunities for product trials and firsthand experiences,” Milena Stoyanova, CEO Executive Assistant and Corporate Brand Manager, told the TFWA Daily in the exhibition yesterday. KT International is presenting two new product lines this year: • The King Capsule Line – a King Size format which includes a capsule filter with three flavour options – Menthol, Mango, and Berry. The capsule can be clicked at any moment to release the flavour, giving consumers full control over their experience. The product also features a resealable Freshpak to keep the flavour fresh. • The Corset Essenzia Line – focusing on style and a richer flavour experience, the Corset Essenzia is available in Shellpack, Lipstick, and Flat Pack formats, with one or two capsules for different flavour and intensity levels. Once activated, it delivers a smooth transition from fresh to more fruity flavours, combined with modern, eye-catching packaging. “Launched first in travel retail, both the King Capsule Line and the Corset Essenzia Lines have been developed specifically with the Asia Pacific consumer in mind, offering engaging flavour formats, modern design, and a more interactive experience that fits well with the expectations of this channel where we find Asian travellers are particularly responsive to innovation,” Stoyanova explained. KT Internat i onal unve i l s Ki ng Capsul e and Corset Essenz i a as t rave l reta i l f i rst s “Travel retail allows us to connect with consumers who are open to discovery and looking for something different, it’s a channel where innovation, packaging, and experience matter even more because enjoying new products often becomes a lasting part of the overall journey.” B2 / 2-Z30 Tuesday 12 May 2026 40 T F W A D A I L Y