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Tuesday 12 May 2026 7 T F W A D A I L Y Exclusive, Experience and Environment: KOSÉ TRAVEL RETAIL’s strategic pillars for Lifelong Beauty Partner K OSÉ Holdings Corporation, our parent company, celebrates its 80th anniversary this year. This significant milestone marks more than just a celebration of our rich heritage; it also provides an opportunity for KOSÉ Travel Retail to reaffirm our determination to serve as a global driving force for the KOSÉ Group as it continues to evolve and grow into an organisation that will lead the industry in the years ahead. Our vision is: “To make every encounter during travel the starting point of lifelong beauty – delivering the finest experiences to the world as a globally radiant Lifelong Beauty Partner.” Encounters during travel may be fleeting and once-in-a-lifetime, yet we aspire to make them the beginning of “Lifelong Beauty”. To realise this vision, in 2026 we will bring to life three strategic pillars: 3E – Exclusive, Experience and Environment. Without resting on yesterday’s successes, we will continue to pursue newness and innovation that exceed the ever-evolving expectations of global travellers. Looking toward 2030, our mid- to long- termmilestone, our journey has only just begun. What will shape this path is the innovation born frommeaningful dialogue with our partners. Through this year’s TFWA Asia Pacific Exhibition & Conference, we look forward to working together with our diverse stakeholders toward a shared goal – refining our collective value and unlocking new possibilities. This is the very essence of the co-creative spirit we aspire to embody. As we continue striving to become the most beloved beauty partner in the world, we look forward to reaching even greater heights together with all of you. Visit KOSÉ TRAVEL RETAIL at TFWA Asia Pacific Exhibition & Conference. Location: L1 / 1-D24 The spacious and luxurious booth of KOSÉ TRAVEL RETAIL at this year’s exhibition (L1 / 1-D24). Hiroto Kitaki, President and CEO, KOSÉ TRAVEL RETAIL. Advertising Feature By Hiroto Kitaki, President and CEO, KOSÉ TRAVEL RETAIL