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Mondel ē z expands Toblerone portfolio with Crispy Caramel launch NAOS highlights growing demand for derma-cosmetics A new chapter for an icon. Mondel ē z World Travel Retail (WTR) is introducing Toblerone Crispy Caramel 340g – a first-of-its-kind flavour for the brand that brings together two of the world’s most loved tastes in one irresistible bar. Crafted in Switzerland, this luxurious new addition layers Toblerone’s renowned milk chocolate with golden crispy caramel pieces, delivering a rich, multitextured taste experience unlike anything else in the range. Every bite o ff ers a satisfying contrast – smooth, creamy chocolate meets a sweet caramel crunch – making it a standout addition to the confectionery aisle. Presented in premium packaging created exclusively for the channel, the 340g format is perfectly positioned as a coveted gift for loved ones or a well-deserved treat for the journey ahead. With chocolate and caramel ranking among the most in-demand flavour combinations globally, this is one launch travellers won’t want to miss. B2 / 2-S1 I n a busy duty free environment, NAOS illustrates how to stand out at a show when it is only the second year of a tt ending. This, the company highlights, should stand it in good stead for the global stage that is GTR. NAOS Global Travel Retail and Expansion Manager Irina Beltcheva said: “It’s been an amazing year, because last year we were here in Singapore for the first time, so it was like the kick-o ff , and, since then, it’s been a pre tt y exciting journey. We signed an agreement with Avolta which is great for us.” Beltcheva revealed that the company, known across the globe for its popular Bioderma range, “sees the growing interest from travel retailers for derma- cosmetics due changes in consumer behaviour” which is leading the rest of the world to take notice of the category. In terms of the business’s presence at the show, she explained: “We are super happy with it, because we see this category growing more and more.” L1 / 1-E2 L uxury fragrance house Ajmal Dubai is entering a new era of global expansion, unveiling a major brand transformation and premium retail strategy. Formerly known as Ajmal, the company has rebranded as ‘Ajmal Dubai’ in a move designed to position the business alongside the world’s leading luxury names while reinforcing its Middle Eastern heritage. CEO Abdulla Ajmal explained that the company is heavily focused on premiumisation, exclusive travel retail launches and strengthening brand visibility worldwide. As both a manufacturer and retailer, Ajmal Dubai has the flexibility to create bespoke products for key partners, including limited-edition releases for duty free operators and anniversary celebrations. The company is rapidly expanding its international footprint, with retail spaces across Asia and the Far East, and also has plans to expand within Europe. L1 / 1-F6 Ajmal Dubai returns with new branding for a new era Wednesday 1 3 May 2026 16 T F W A D A I L Y