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Go Travel strengthens regional distribution and comfort portfolio T ravel accessories brand Go Travel is spotlighting a major expansion strategy, including the opening of a new warehouse in China to strengthen service across the region’s growing travel retail market. The new facility is expected to streamline distribution for retail partners throughout Asia Pacific. Alongside the logistics expansion, the company is unveiling several additions to its evolving comfort range, reflecting rising consumer demand for premium travel accessories. New products showcased include upgraded eye masks and neck pillows aimed at travellers seeking greater comfort both inflight and at home. Denz Van Der List, VP Sales, also highlighted Go Travel’s merchandising strategy, explaining the importance of o ff ering carefully tiered product ranges without overwhelming shoppers in busy airport retail environments. By limiting the number of product tiers displayed together, the brand aims to maintain simple, impulse-friendly purchasing options. The brand currently has the accessible ZZZs Range, the enhanced comfort of Dreamer to the luxurious Ultimate collection. Go Travel has also introduced a new children’s collection, including the Monster Snuggle Travel Pillow, a wraparound design created to appeal to a broader age range than traditional children’s neck pillows. L1 / 1-K14 TFWA SINGAPORE 11-14 MAY 2026 HALL: BASEMENT 2, STAND: 2-V2 www.bottegaspa.com DRINK RESPONSIBLY Wednesday 1 3 May 2026 22 T F W A D A I L Y