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Swarovski unveils immersive self- service gondola CasaMaestri showcases premium tequila S warovski has unveiled a new immersive self-service gondola concept as part of its ongoing strategy to strengthen its presence in global airport retail. The latest retail format is designed for space-constrained airport environments, combining self-service convenience with enhanced brand storytelling. The compact gondola features integrated video screens, styled product vitrines and tactile displays, allowing travellers to engage directly with products before purchase. Andreea Marginean, Head of Global Travel Retail, said the concept reflects Swarovski’s focus on creating more interactive and flexible retail touchpoints across the passenger journey. Currently being trialled at Paris Charles de Gaulle and Frankfurt airports, the format forms part of the brand’s wider “micro-capillarity” strategy, aimed at engaging travellers at multiple points throughout the airport environment, from boutiques to gate-side activations. Alongside the retail innovation, the brand o ff ered a preview of its Winter 2026 collection, reinforcing its focus on “a ff ordable complications” – accessible luxury pieces positioned for gifting and impulse purchase. L1 / 1-K10 C asa Maestri is bringing a taste of Mexico to TFWA Asia Pacific Exhibition & Conference as the premium tequila producer looks to expand its global footprint across Asia and Europe. Based in Jalisco, Mexico, the family-owned distillery produces tequila using traditional methods, including slow-cooked Blue Weber agave. Casa Maestri Tequila Project Manager Evelyn Vela highlighted the company’s strong female leadership, noting that the business is owned by Celia Maestri and that women make up around 80% of the workforce. “We are an awarded tequila distillery and the number one in private label,” said Vela. “If you want to do your own tequila, we can do it for you.” The company currently exports to 84 countries and o ff ers both bulk private label production and its own branded portfolio. Alongside its premium tequilas, Casa Maestri is also spotlighting its ready-to-drink cocktail range, created to appeal to younger consumers seeking convenient, easy-to-enjoy serves. B2 / 2-W2 J oseph Ribko ff is accelerating its global expansion strategy, with a growing focus on travel retail as it looks to build visibility for the long-established fashion brand. Vice President Nadine Clour said the brand, sold in more than 62 countries, is now actively developing its omnichannel and travel retail presence alongside its traditional wholesale business. “We really believe there’s been a proof of concept behind what we’ve done so far,” Clour said, highlighting recent success from airport pop-ups and plans for further openings following the brand’s debut at TFWA Asia Pacific Exhibition & Conference last year. Joseph Ribko ff President and CEO Stephen Belfer noted strong retail performance, including high conversion rates and strong basket sizes, underscoring the brand’s relevance in travel environments. He added that the label’s wrinkle-free, travel-friendly garments are particularly well suited to the channel. Clour also pointed to upcoming marketing initiatives, including a Fall campaign featuring a celebrity ambassador, as the brand seeks to raise awareness of its “quietly known” status. L1 / 1-M11 E ff ortless elegance drives Joseph Ribko ff ’s global expansion Wednesday 1 3 May 2026 28 T F W A D A I L Y