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World of Innovat ion Supported by: Held in Singapore: Agora Partner: I ntellifly (WoI 10) is highlighting the Oomph AI Agent, which engages shoppers in over 40 languages at any hour, stays on-brand without briefing, and captures every interaction as data your team can act on. Intellify.SG is a Singapore technology company with live commercial deployments across retail and hospitality, and a track record of artificial intelligence (AI) agents that go beyond answering questions to taking action. “Brands can deploy the Oomph AI Agent as a standalone agent trained on their products and promotions, slo tt ing into an existing counter activation without disrupting what is already working,” explains Alex Ng, CEO, Intellify.SG. “Or they can go further with a fully integrated unmanned retail experience that combines the AI agent with RFID-powered product interaction. The technology underneath is the same. The scope is the brand’s call. Every deployment logs conversations automatically, so brands learn what travellers actually ask, where they hesitate, and what moves them to buy. That intelligence sits with the brand and grows with every activation.” Intellify.SG has live deployments in Changi Airport. At Terminal 3, it operates Hydrate AI, an unmanned convenience store that includes an age verification solution meeting local regulatory requirements for alcohol sales. “At Terminal 4, our RFID-powered unmanned retail I lluminete × Trinax (WoI 3) is a strategic brand experience and creative technology collaboration designed to help travel retail brands, retailers and airports create more connected, memorable and commercially e ff ective traveller experiences. Illuminete is a strategic brand experience consultancy partnering with luxury and premium brands across domestic and travel retail. “We work at the intersection of brand, space and experience, translating strategy into distinctive retail environments, activations, storytelling and global guidelines,” says Elssy Teo, Brand Experience Director, Illuminete. Trinax is a creative and marketing technology company that designs and builds interactive experiences, spanning smart retail solutions, in-store/event interactives, and digital products. “Together, we help brands, retailers and airport partners create traveller experiences that are more engaging, more intuitive and more commercially e ff ective – from strategy and concept creation to technology integration, design development and execution,” says Joel Goh, Founder & CEO, Trinax. Their objective is to meet brands, retailers, airport operators and Inte l l i f l y showcases Oomph AI Agent I l luminete × Tr inax comb ining s trategy and techno l ogy for commerc i a l impact solution for Irvins is operating commercially, with an Oomph AI Agent deployment at the same location now underway,” says Ng. By participating in the World of Innovation, Intellifly wants people to experience the Oomph AI Agent rather than hear about it. “There is a real gap between being told an AI agent can represent your brand and actually having a conversation with one that knows your product range, speaks your customer’s language, and responds the way your brand would want it to,” Ng adds. “TFWA Asia Pacific Exhibition & Conference is where we close that gap.” industry partners who are looking to elevate the traveller experience across both physical and digital touchpoints. “We want to open up a deeper conversation around what the next generation of travel retail could become: more intuitive, more engaging, more personalised and more commercially e ff ective,” Elssy Teo and Joel Goh explain. Wednesday 1 3 May 2026 8 T F W A D A I L Y The World of Innovation brings together technology, retail concepts and product launches within a dedicated space.