Cannes_2026_MONDAY_ISSUE_DIGITAL

Fashion forward: The new rules of engagement The connected traveller: How AI turns data into growth Wednesday 30 September, 10:00 – 11:00, Jean Mineur Auditorium, Level 3, Palais des Festivals Wednesday 30 September, 10:00 – 11:00, Jean Mineur Auditorium, Level 3, Palais des Festivals L ong considered one of travel retail’s core categories, fashion has long held a prominent place in the retail mix. But as passenger behaviours and expectations evolve, continued success can no longer be taken for granted. Drawing on an exclusively TFWA-commissioned study into fashion in travel retail, Anna Marchesini, Head of Business Development at m1nd-set, will explore behavioural shifts and category dynamics T ravel retail has never had access to more consumer data, yet much of its commercial potential remains untapped. The gap is not data but the intelligence to act on it. Leading retailers across beauty, luxury and digital commerce are now using AI as the mechanism that turns fragmented data into anticipated demand, personalised engagement, and profitable growth. Drawing on an exclusive TFWA study by Kearney, Victor Dijon, Senior Partner and European Lead, Consumer and Retail at Kearney, and Alex Liu, Chairman Emeritus at Kearney will reveal how travel retail compares with other retail channels, where greater value can across regions. She will be joined by Liam Dewis, Director – Travel Retail and Emerging Markets at Coach, and luxury expert Stefan Dembinski, President of EOS. Together, they will examine how industry stakeholders can adapt their offer, storytelling and in-store experience to drive sales and unlock future growth. The session will be moderated by Nicole Daniells, Member Services Manager, TFWA. be captured across the traveller journey, and how AI is reshaping discovery, conversion and loyalty, including social channels and the rise of agentic commerce. They will then be joined by Nicolas Van Brandt, CEO of Lagardère Travel Retail Belgium, for a panel discussion bringing a leading retailer’s perspective on what these shifts mean in practice and where the greatest opportunities lie for the industry. The session will be moderated by Michele Miranda, Conference Director, TFWA. Liam Dewis, Director, Travel Retail & Emerging Markets, Coach Alex Liu, Chairman Emeritus and Partner, Kearney Stefan Dembinski, President and Founder, EOS Nicolas Van Brandt, Chief Executive Officer, Lagardère Travel Retail Belgium Nicole Daniells, Member Services Manager, TFWA Michele Miranda, Conference Director, TFWA Anna Marchesini, Head of Business Development, m1nd-set Victor Dijon, Senior Partner and European Lead, Consumer and Retail, Kearney Monday 28 September 2026 16 T F W A D A I L Y