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A l Haramain Perfumes’ main objective at this year’s TFWA World Exhibition & Conference is to present its newest product launches directly to the global travel retail sector. “As an established brand based in Dubai, United Arab Emirates, with a robust network of over 100 flagship showrooms across the GCC and exports spanning 120 countries, this event provides the ultimate platform to expand our global footprint and establish strategic partnerships within the travel retail channel,” explains Kalim Shaikh, Global Sales & Travel Retail Lead (Responsible for global sales and entry into global travel retail through key international airports). Al Haramain Perfumes is showcasing its latest luxury fragrance launches designed specifically to appeal to the refined tastes of global travellers. “These new additions highlight the heritage and expert craftsmanship of Arabian perfumery, blending traditional oriental signatures with modern global appeal to captivate international buyers and consumers passing through major global travel hubs,” says Shaikh. Attendees can expect a premium, immersive look into the world of authentic Arabian luxury at the Al Haramain Perfumes stand. Backed by an extensive retail heritage from Dubai and across the GCC, its exhibition presence is designed to showcase deep perfumery expertise, introduce Al Haramain Perfumes’ newest collections, and offer exceptional networking opportunities with the company’s global sales leadership. “We are closely observing the growing international demand for authentic Arabian perfumery, particularly in Western markets,” Shaikh explains. “Europe has emerged as an incredibly important market for oriental fragrances. Al Haramain Perfumes plays a vital role in bridging this gap by developing premium products that cater to travellers seeking unique, high-quality, and culturally rich scent experiences.” Al Haramain Perfumes puts Arabian perfumery in the global spotlight Travel retail is a foundational pillar of Al Haramain Perfumes’ global expansion framework. Securing entry into major international airports is a key priority for the brand. While continuing to support a global network of 100+ flagship showrooms and 120 export markets, tailoring special offerings and focusing its newest launches around the specific needs of the travel retail environment remains a core priority of Al Haramain Perfumes’ commercial strategy. “The travel retail channel is vital to our broader growth roadmap,” says Shaikh. “It serves as a primary gateway for building global brand awareness and expanding our footprint outside of our domestic strongholds.” Shaikh adds that Al Haramain Perfumes looks forward to connecting directly with prominent stakeholders, airport retail operators, and global distributors in Cannes. “We are excited to demonstrate how Al Haramain Perfumes plays a vital role in the global fragrance landscape and to unlock new growth opportunities for our brand in the travel retail sector.” RedVillage L24 Monday 28 September 2026 22 T F W A D A I L Y