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D esire Fragrances’ main focus at TFWA World Exhibition & Conference this year is the international development of two major fragrance launches: C’EST MOI! by S.T. Dupont and MORSO by GCDS. They are very different brands and projects, but both have significant international potential and distinctive stories to tell. “Beyond fragrance, Cannes will also be an opportunity to showcase the continued development of Sergio Soldano, our proprietary fashion brand, through a dedicated experiential space presenting a new travel-focused line of accessories and small leather goods, alongside selected highlights from the Fall/Winter 2026-2027 collection,” explains Antonio Lemma, CEO, Desire Holding. “Our objective is to use Cannes not simply to present new products, but to accelerate international partnerships, strengthen our relationships with existing distributors and retailers, and identify new opportunities for our brands across global markets.” Desire Fragrances’ two major launches for Autumn 2026 are C’EST MOI! by S.T. Dupont and MORSO, the first fragrance by GCDS. C’EST MOI! brings S.T. Dupont’s distinctive heritage into a new contemporary fragrance expression and comprises two Eau de Parfum, for Her and for Him. The line translates the French Maison’s distinctive heritage into a contemporary fragrance concept, from the compositions to the sculptural bottles inspired by S.T. Dupont’s iconic ‘Pointe de Diamant’ motif. MORSO marks GCDS’ debut in perfumery and is the Italian fashion brand’s first unisex fragrance. The project takes inspiration from one of GCDS’ most recognisable creative signatures, the iconic Morso heel designed by Giuliano Calza, translating its provocative and bold Desire Fragrances puts GCDS and S.T. Dupont at the heart of its global fragrance ambitions spirit into fragrance. The bottle itself becomes an integral part of the story, with a sculptural metallic gold structure inspired by the Morso heel. The fragrance explores an intense gourmand territory. “The Morso 18ml Travel Spray is particularly relevant to travel retail because it sits at the intersection of fragrance and fashion: it is designed to be carried, worn and displayed, functioning both as a fragrance and as a charm or accessory attached to a bag or to complement an outfit, reflecting the distinctive GCDS approach to fashion and lifestyle,” says Lemma. Indeed, Desire Fragrances’ priority is to develop formats and propositions that are particularly relevant to the travel environment. This is why it is introducing 18ml and 10ml travel formats within its new fragrance portfolio respectively for Morso Travel Spray and the new C’EST MOI! line by S.T. Dupont. For Desire Fragrances, TFWA World Exhibition & Conference is the most important trade event of the year. “It provides a unique opportunity to present our latest launches to international business partners, distributors and retailers, while at the same time meeting new contacts and developing new business opportunities,” Lemma shares. “What I particularly value about TFWA is that it brings the international travel retail ecosystem together in one place. You can meet retailers, distributors and business partners from very different markets within a few days, which makes Cannes uniquely efficient for testing ideas, opening doors and accelerating international development.” GoldenVillageGO10/12 Monday 28 September 2026 24 T F W A D A I L Y