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N ew products, advanced textures and a renewed approach to colour: NOUBA arrives at TFWA World Exhibition & Conference with innovation at the heart of its new chapter. Founded in Milan in 1978, NOUBA has built a distinctive expertise in colour and professional make-up performance. Today, that expertise is driving a new generation of products where formulation research, sensoriality, creative expression and professional performance come together. In Cannes, international buyers and travel retail partners will discover a preview of NOUBA’s latest innovations, part of a pipeline of over 30 new products developed to translate the brand’s renewed vision into tangible product experiences. Among the icons being showcased are UNICA Setting Powder, a signature expression of NOUBA’s approach to colour and formulation. Its Versicolor mosaic technology brings together seven different shades in a dynamic chromatic composition designed to harmonise and perfect the complexion. Each powder is visually unique, reflecting a vision of beauty that celebrates individuality rather than standardisation. For NOUBA, innovation is not simply about introducing something new. It means creating products that combine technical precision with sensorial experience, performance with creativity, and colour expertise with the freedom of individual expression. “We believe meaningful innovation begins when technology and NOUBA brings a new vision of make-up innovation to Cannes creativity serve a real human experience,” said Mariangela Pangia, CEO, NOUBA. “For NOUBA, this means transforming formulation expertise and our culture of colour into products that perform at a professional level, while giving each person the freedom to interpret beauty in their own way. This is the direction behind our new product generation – and the vision we are bringing to Cannes.” This product vision is built around four pillars that define the next phase of the brand: Colour Mastery, Professional Performance, Italian Artistry and Global Vision. At TFWA World Exhibition & Conference, NOUBA will present its latest innovations and new brand identity to the international travel retail community. A new generation of NOUBA. Made in Italy, designed for a global beauty market. RivieraVillageRC11 A PIF company, Al Waha Duty Free, is unveiling the launch of its flagship retail brand Masra at TFWA World Exhibition & Conference. The newMasra brand brings together a meticulously curated selection of international and Saudi origin products – A PIF company Al Waha Duty Free unveils Masra, exporting Saudi vision to global travel retail fragrances, beauty, gifts, and travel essentials – presented in an environment that reflects the distinguished Saudi hospitality. In Cannes, Al Waha’s delegation will meet current and prospective global and regional brand owners, travel retail partners, airport stakeholders, suppliers and strategic business partners. Discussions will focus on market entry, product and category development, tailored launches, experiential concepts and long-term collaboration in Saudi Arabia. Al Waha has also been selected as a finalist in the Frontier Awards 2026 Team of the Year category. The recognition reflects the collective effort behind the company’s rapid progress since beginning operations, including the development of its retail portfolio, operating capabilities and relationships with brands and industry partners. “Masra reflects a broader ambition to help set a new standard for travel retail as Saudi Arabia grows as a global aviation and tourism destination,” said Ian Foster, Interim Chief Executive Officer, Al Waha Duty Free Company. “We want to create experiences that reflect the Kingdom’s international aspirations while remaining unmistakably Saudi in character and hospitality. Delivering on that ambition requires strong partnerships, investment in our people and a commitment to continually raising standards for travellers. TFWA gives us an opportunity to share that vision with the industry and build the relationships that can help shape the future of travel retail in Saudi Arabia.” A PIF company, Al Waha Duty Free, is unveiling the launch of its flagship retail brand Masra at TFWA World Exhibition & Conference. Monday 28 September 2026 26 T F W A D A I L Y