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P laySmart is making its debut at TFWA World Exhibition & Conference, where it will unveil its expanded, multi-category portfolio of toys, souvenirs, gifting lines and bespoke merchandising solutions tailored for global duty free, airport and cruise concessions. Travel retail requires highly specialised curation: products must deliver strong visual appeal, durable packaging, and compact footprints suited to tight transit footprints and fast passenger decision-making. Backed by an established international distribution infrastructure spanning Hong Kong, India, the UAE, the UK, and the Netherlands, PlaySmart combines brand partnerships with in-house concept development to guarantee supply-chain agility and rapid speed-to-market for travel operators worldwide. “Travel retail is a distinct ecosystem that demands more than just conventional retail assortments on airport shelves,” said Amar, Managing Director & Founder, PlaySmart. “At TFWA Cannes, we are presenting complete, high-margin solutions. Whether through global brands, unique travel-exclusive gifts, or modular display concepts, our ‘Travel-Ready’ philosophy is engineered to maximise dwell-time engagement, boost basket sizes, and drive impulse conversion for our retail partners.” PlaySmart showcases expanded ‘Travel- Ready’ toy, souvenir and gifting solutions Key showcase highlights at TFWAWorld Exhibition & Conference include: • The Travel-Lite and Licensed Toy Series: Space-saving licensed die- cast vehicles and interactive toys scaled specifically for carry-on luggage and on-the-go play. The line includes high-visibility ‘Grab & Go’ impulse formats for globally recognised licenses such as LOL & MGA Tots. • Novelty and interactive entertainment: Featuring Marvin’s Magic Lights from Anywhere, an engaging trick product that lets mysterious lights jump from hand to hand, complete with video tutorial support for fast, portable fun. • Global gifting and souvenir exclusives: Distinctive, travel-safe gifting concepts headlined by handmade crochet flowers and eco-friendly artificial bouquets, offering a premium, decorative keepsake designed for last-minute gifting missions. • Bespoke fixture solutions: Custom digital merchandising displays and modular PDQs engineered to deliver high retail theatre within small footprint constraints. Building on solid market roots, PlaySmart is targeting strategic regional growth across Europe, the Asia-Pacific corridor, and the Americas, partnering with airport operators, cruise concessionaires and border shops seeking differentiated family and gifting concepts. “What makes TFWA Cannes unmatched is the density of decision- makers under one roof,” says Amar. “It bridges commercial scale with genuine industry community. The energy on the show floor flows calm, coupled with the opportunity to test real-time feedback with operators across multiple continents in a matter of days, is invaluable.” RedVillageM35 Monday 28 September 2026 32 T F W A D A I L Y