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I n 1964, in the heart of Tokyo, Reizo Koseki founded ECHOLAC as part of the Mitsubishi Corporation – and just one year later, the brand introduced the world’s first ABS attaché case. It was an act of quiet audacity: the belief that travel gear could be engineered, not just manufactured. Six decades on, that same restlessness – the drive to do things better, every single day – still defines everything ECHOLAC makes. At TFWA World Exhibition & Conference, ECHOLAC is showcasing SHOGUN EVO Aluminium. Built entirely in aluminium on the outside and lined in soft, technical microfibre within, it is a case designed for those who move through the world with intention – the elite business traveller who expects command, not compromise. Every detail has been considered. The hexagonal corners and waved shell aren’t just sculptural – they add rigidity and strength without sacrificing style. Four smooth-gliding wheels ensure effortless manoeuvrability, while a Travel Sentry-approved TSA combination lock keeps every journey secure without slowing it down. The leather handle brings warmth and comfort to a body built for endurance. No two cases are alike: each SHOGUN EVO carries its own laser-etched serial number on a dedicated side nameplate, while every rivet is personalised with ECHOLAC’s iconic Dot & Circle emblem. The collection comes in three refined finishes: the timeless Silver, an assertive Black, and a striking Bronze. From the compact Pilot Case – fitted with a removable internal laptop compartment – to the spacious Trunk, designed for extended journeys, SHOGUN EVO adapts without ever diluting its identity. SHOGUN EVO Aluminiummakes its debut alongside STRATIC – the newly acquired brand joining the ECHOLAC group – at TFWA World Exhibition & Conference. YellowVillage F40 ECHOLAC showcases SHOGUN EVO Aluminium: Travel like a General H enkell Freixenet presenting a broad portfolio of new products and refreshed ranges at TFWA World Exhibition & Conference. Highlights include Freixenet Solare, Mionetto Orange Spritz Ready-to-Drink, the Freixenet Diamond range and the renewed Gratien Meyer Crémant portfolio. Global Travel Retail is a strategic growth channel for Henkell Freixenet, offering a powerful platform to build the international reach of its brands, recruit new consumers and create distinctive moments of discovery. The company is focusing its Global Travel Retail offer on four channel-relevant growth areas: premium sparkling wine, aperitivo and spritz occasions, convenient single- serve formats and alcohol-free alternatives. The company plans to build these segments through Freixenet and Mionetto, supported by closer collaboration with airport, airline and cruise retail partners. “At TFWA Cannes, we want to show our partners how premium brands can respond to changing traveller occasions,” says Ramon Olive, Head of Sales GTR, Henkell Freixenet Global Export. “Freixenet Solare Spritz and Mionetto Orange Spritz bring established brand equities into convenient single-serve formats, while Gratien Meyer Crémant and Freixenet Diamond, including Diamond 0.0%, broaden the premium choice across alcoholic and alcohol-free occasions.” Henkell Freixenet’s key objective in Cannes is to demonstrate how it can help unlock new growth opportunities and make travel retail sparkle. As the global leader in sparkling wine, Henkell Freixenet wants to continue growing the category by bringing together strong brands, relevant innovation and engaging consumer experiences. “This year, we’re excited to showcase how brands like Freixenet and Mionetto are evolving beyond traditional celebrations through Spritz and RTD propositions, helping us create new consumption occasions and attract new consumers to the category,” Olive explains. “Ultimately, Cannes is about exchanging ideas, strengthening partnerships and identifying together where the next opportunities for growth lie.” BlueVillage F11 Henkell Freixenet tomake TFWA World Exhibition& Conference sparkle Monday 28 September 2026 42 T F W A D A I L Y