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L ’OCCITANE Travel Retail is bringing Sol de Janeiro’s new Intense Perfume Mist collection to travellers this autumn, supported by an extensive international roll-out and a programme of high-profile airport activations across key markets including EMEA and the Americas where the collection will be available across all travel retail doors. In European travel retail, Cheirosa 62™ Intense, Cheirosa 59 Intense and the new Cheirosa 74 Intense will launch on 1 October, followed by Cheirosa 91 Intense on 15 December. The complete collection will also launch across Middle East travel retail in December. Across the Americas, Cheirosa 62™, 59 and 74 Intense Perfume Mists will launch in late September in North America and in October in Latin America. Cheirosa 91 Intense will follow in November and mid-December, respectively. The launch will be supported by a wide- ranging programme of airport activations. In Europe, this will include a Heinemann pop-up at Istanbul Airport, alongside additional spaces in Ankara, Bodrum, Izmir, Riga and Dalaman. Avolta will support the launch with Beauty Station activations at major UK airports including Heathrow, Gatwick, Stansted and Manchester, while on-counter animations are planned across key doors in Spain, Turkey, the UK, Italy, France and Sol de Janeiro brings new Intense Perfume Mist collection to GTR Norway. In the Americas, the launch will be supported by Holiday campaign activations across nine travel retail doors during November and December, including locations in Miami, Washington DC, Atlanta, Texas, Panama, Punta Cana and Colombia. The new collection includes four Intense Perfume Mists all centred on the signature solar ambery accord: • Cheirosa 62 features complex notes of roasted pistachio, vanilla. • Cheirosa 59 marries notes of white orchid and creamy sandalwood. • Cheirosa 91 combines notes of Rio Pink Rose, juicy lychee. • Cheirosa 74 with notes of ripe pineapple, bright orange flower. Since introducing its iconic Cheirosa Perfume Mists one unit is sold every second worldwide, roundly supporting the claim that Sol de Janeiro is a force in the growth in prestige body fragrance. “Our community has always shaped what comes next for Sol de Janeiro, and their number one request was clear: they wanted the fragrances they love to last longer and With Intense Perfume Mist, we are delivering up to 10 hours of scent,” says Jordan Saxemard, Chief Executive Officer of Sol de Janeiro. Supporting the launch is the global 360-degree “Your Endless Summer” campaign fronted by Brazilian singer, songwriter and cultural icon IZA who brings her own vibrant energy as the face of the campaign, from a shoot on the iconic shores of Ipanema Beach in Rio. Very appropriately-named, “Your Endless Summer” builds on Sol de Janeiro’s “Make Life Cheirosa” – already its biggest- ever global summer travel retail campaign, which has seen the transformation of more than 50 airports and 600 travel retail doors worldwide, featuring immersive retail experiences, eye-catching pop-ups, digital engagement, paid media, and exclusive gifting which has put Cheirosa front and centre for millions of travellers. Marion Amirouche, Senior Brand Manager, Sol de Janeiro, Global Travel Retail, L’OCCITANE, says: “We are delighted to bring Sol de Janeiro’s new Intense Perfume Mist collection to travellers and the GTR community in Cannes to build on the incredible momentum of the Cheirosa fragrance franchise in travel retail which we are supporting with this extensive programme of activations across key travel retail markets.” Majestic BeachVillage Majestic Beach 3 Monday 28 September 2026 48 T F W A D A I L Y