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SEKONDA global launch for affordable Smart Ring S mart/fitness rings have become one of the fastest-growing categories in wearable technology, with the market forecast to expand by 30% annually by the mid-2030s, when – according to a recent report by Fortune Business Insights – the segment is projected to be approaching a glittering $4 billion. The prices can be glittering too, with current market-leading brands starting at $500 – plus annual subscriptions of $70. But in a move which shows its talent for pegging its range to the very latest trends SEKONDA has come to Cannes in its 60th birthday year to launch its first-ever Smart Ring which will retail in duty free for £63.99 – about $85 all-in – with no add-ons, and no pesky monthly subscriptions. The SEKONDA Smart Ring marks an important expansion of its wearable tech category and brings a considerable expansion of the SEKONDA range of affordable wellness technology to SEKONDA’s extensive representation in GTR. Available in six sizes in gold and silver finish, the stainless-steel Smart Ring has been designed for people who want to closely monitor their health and fitness, and perhaps want an alternative to a smart watch, but also desire all the key wellness features consumers have come to expect from products costing several hundred dollars more: • Step count • Sleep quality • Heart rate • Heart Rate Variability (HRV) • Blood oxygen (SpO₂) • Stress signals • Skin temperature trends • Women’s cycle tracking The Smart Ring passively tracks all these key health and wellbeing metrics throughout the day and night building a rich picture of everyday wellbeing recorded on the SEKONDA Smart Ring app, while also enabling direct syncing with Apple Health and Health Connect, allowing people to use the compatible health and wellness apps of their choice. Designed to “look and feel like jewellery you’d want to wear, rather than a piece of tech,” the gold or silver SEKONDA Smart Ring is crafted from premium stainless steel in six sizes and features a silicone protective cover to prevent scratches during high-impact activities. With a 5-7 day battery life, a charge case which carries an additional five charges, and water resistance up to 50 metres, it is built to keep up with the full range of activities – from diving to sleeping! “We’re seeing growing demand for wearable technology that fits effortlessly into people’s lives. The SEKONDA Smart Ring offers health insights in a beautiful, discreet piece of jewellery, without the premium price tag or ongoing subscription. It is wellness made simple,” says Pete Ogley, SEKONDA CEO. HarbourVillage, Yacht Talila SEKONDA Smart Ring to be road-tested in #KickCancerThon Kyiv Marathon SEKONDA’s new Smart Ring will be worn in next month’s Kyiv Marathon by TFWA Dailies Publisher Paul Hogan – a #KickCancerThon initiative raising money for Tabletochki, a Ukrainian child cancer charity. “I was privileged to receive a pre-launch SEKONDA Smart Ring which I have been wearing day and night under rigorous tests for two weeks now [as he is in this photo!] I have to say I am absolutely loving how it comprehensively records all your health and wellbeing metrics, combined with the total freedom of movement that a smart ring delivers. We’re grateful for SEKONDA’s generous sponsorship which goes 100% to the cause – but we’re also thoroughly enjoying this superb new product,” says Hogan who can be found on JustGiving. Monday 28 September 2026 50 T F W A D A I L Y