Cannes_2026_PREVIEW_ISSUE

Nice Côte d’Azur Airport: Shine where it matters Why shine at Nice Côte d’Azur Airport? On the French Riviera, the pop-up store stands out as a true visibility accelerator for travel retail brands. Nice Côte d’Azur Airport offers a life-size stage for brand expression: deploy a concept, assert a brand territory, create the event – all in real conditions and with high visibility. A captive clientele with strong purchasing power Holidaymakers seeking a reward, business travellers in disconnection mode: the airport environment generates a unique form of impulse shopping. Once through security, the time available in the departure lounge frees up genuine mental availability, conducive to discovery. Exclusive formats, collector packaging in Riviera colours, qualified sampling, skin diagnostics or immersive listening sessions are all levers that turn curiosity into a purchase. Massive, qualified and international traffic The platform’s continuous passenger flow is boosted by activity peaks between April and October, driven by exceptional events – the Cannes Film Festival, the Monaco Grand Prix, Cannes Lions, TFWA Cannes. Nice Airport is connected to more than 110 destinations across 40 countries, including over 10 routes to North America. Nice’s terminals welcome a high-value clientele all year round. A showcase effect with international reach Establishing a presence in Nice means projecting international stature and instant credibility. It’s the ideal place to launch a Travel Retail Exclusive limited edition, trial a new product ahead of wider rollout, or deploy an ultra-visual concept tailor-made for social media. Omnichannel conversion built in from the start Physical discovery, digital purchase: ordering via kiosk or QR code, shop and delivery, data capture and purchase completion on the brand’s e-commerce site. The pop-up becomes a complete touchpoint in the customer journey. Today, passengers are embracing retailtainment, Instagrammable installations and brand storytelling. Streamlined implementation Tailored support – covering safety standards, installation, logistics and contract follow-up – combined with excellent accessibility thanks to direct connections to the city centre and tramway, making deliveries, recruitment and sales teammovements easier. 360° marketing support Co-creation with the airport’s teams, activation of the airport’s own marketing levers, integration into a loyalty programme with 250,000 members, social activations and influencer marketing: every partner benefits from a dedicated programme designed to maximise their visibility. Mediterranean art de vivre, beachwear, eco-conscious fashion, watches and jewellery, connected travel accessories, clean beauty or niche sun care brands, and more: Nice Côte d’Azur Airport opens its ephemeral spaces to brands that, too, want to let their story shine. Prev i ew September 2026 18 T F W A D A I L Y