Cannes_2026_PREVIEW_ISSUE

I n a move which shows its prowess for harnessing the very latest trends SEKONDA has come to Cannes in its 60th birthday year to launch its first-ever Smart Ring which will retail in duty free for £63.99 – about $85 all-in – with no add-ons, and no pesky monthly subscriptions. Smart rings have become one of the fastest-growing categories in wearable technology, with the market forecast to expand by 30% annually by the mid-2030s when it is projected to be worth almost $4 billion, according to a recent report by Fortune Business Insights. Therefore, this elegant SEKONDA wearable marks an important expansion of its smart category and brings affordable wellness technology to SEKONDA’s extensive representation in GTR. Available in both gold and silver, the stainless-steel Smart Ring has been designed for people who want to closely monitor their health and fitness and want an alternative to a smart watch, but which offers all the key wellness features consumers have come to expect from products costing several hundred dollars more: • Step count • Sleep quality • Heart rate • Heart Rate Variability (HRV) • Blood oxygen (SpO₂) • Stress signals • Skin temperature trends • Women’s cycle tracking The ring passively tracks all these key health and wellbeing metrics throughout the day and night, building a rich picture of everyday wellbeing recorded on the SEKONDA SEKONDA launches smart ring for c$85! Smart Ring app, while also enabling direct syncing with Apple Health and Health Connect, allowing people to use the compatible health and wellness apps of their choice. Designed to “look and feel like jewellery you’d want to wear, rather than a piece of tech,” the gold or silver SEKONDA Smart Ring is crafted from premium stainless steel in six sizes, and features a silicone protective cover to prevent scratches during high-impact activities. With a 5 to 7-day battery life, and water resistance up to 50 metres, it is built to keep up with the full range of activities ranging from diving to sleeping! “We’re seeing growing demand for wearable technology that fits effortlessly into people’s lives. The SEKONDA Smart Ring offers health insights in a beautiful, discreet piece of jewellery, without the premium price tag or ongoing subscription. It is wellness made simple,” says Pete Ogley, SEKONDA CEO. HarbourVillage TALILA Prev i ew September 2026 28 T F W A D A I L Y