Cannes_2026_PREVIEW_ISSUE

T he past year has been particularly meaningful for AMOREPACIFIC’s Travel Retail business. In particular, Laneige has successfully expanded its presence across Western markets, including Europe and North America, establishing a solid foundation for future growth. “As we continue to enter newmarkets and expand our network, our key objective is now to further strengthen and elevate our business on that foundation,” explains David Park, Senior Vice President / Travel Retail Division, AMOREPACIFIC Corp. Beyond simply increasing points of sale, AMOREPACIFIC aims to enhance the global consumer experience, improve business efficiency with its partners, and actively explore new opportunities. During TFWA World Exhibition & Conference, AMOREPACIFIC plans to engage with key partners on expanding various marketing solutions that have been successfully implemented in APAC markets, including seasonal products, gift sets, and pop-up activations, into Western markets. “Most importantly, as global interest in K-Beauty continues to grow, AMOREPACIFIC offers a diverse portfolio ranging from luxury skincare to trendy brands that appeal to Gen Z consumers,” says Park. “We look forward not only to building on Laneige’s success, but also to introducing the growth potential of other brands, including Sulwhasoo, and exploring new partnership opportunities.” AMOREPACIFIC is showcasing key innovations from its flagship brands, Sulwhasoo and Laneige. Sulwhasoo is Korea’s leading luxury beauty brand, offering distinctive anti-aging solutions based on decades of research and expertise in ginseng science since 1966. “As global consumers increasingly seek products that combine proven efficacy with ease of use in their daily routines, Sulwhasoo continues to expand its anti-aging portfolio,” Park shares. In Cannes, Sulwhasoo will highlight The AMOREPACIFIC brings Laneige and Sulwhasoo to the next stage of global growth Ultimate S Cream, one of the brand’s hero products, alongside its 60th anniversary campaign, showcasing both the brand’s heritage and continued innovation. In addition, the brand will introduce The Ultimate S Cream Collagen Mask and the newly launched The Ultimate S Ampoule Mask, both inspired by the benefits of The Ultimate S Cream. Laneige continues to be highly popular among Gen Z and Millennial consumers worldwide. At TFWA World Exhibition & Conference, the brand will present its Holiday Collection, new TREX Sets, and a selection of bestselling products. To reflect the unique characteristics of the Travel Retail channel, Laneige will also feature a special display inspired by travel luggage. Designed to connect naturally with the airport and travel environment, the display combines seasonal limited editions and bestsellers to deliver Laneige’s youthful and trend-driven brand experience. “Over the past several years, K-Beauty has evolved from a regional trend into a mainstream category within the global beauty industry,” says Park. “In particular, interest in and demand for skincare- focused K-Beauty brands continue to grow rapidly across Europe and the Americas. Through Laneige, we have already seen highly encouraging results in these markets, which we believe demonstrates the broader growth potential of AMOREPACIFIC’s brand portfolio. Looking ahead, we plan to further strengthen our presence in the global travel retail market through not only Laneige but also a broader portfolio that includes Sulwhasoo and other brands. By deepening existing partnerships while expanding into new markets and channels, particularly across EMEA, we aim to drive sustainable long- term growth.” RivieraVillageRD9 Prev i ew September 2026 32 T F W A D A I L Y