Cannes_2026_THURSDAY_ISSUE_DIGITAL

CANNES_MAVALA ad A TFWA Dailies 92x270+5mm-A03-VECTO.indd 1 08.09.26 12:27 M aestrani Swiss Chocolate is putting the spirit of travel at the heart of its latest innovation, unveiling the new Avelines Grand Voyage Collection at TFWA World Exhibition & Conference. Speaking at the event, Faozia Math-Ly-Roun, Business Development Manager Travel Retail at Maestrani Swiss Chocolate, and Product Manager Anna Tarabochia, described the range as a meeting of Swiss heritage, craftsmanship and the excitement of discovery. The premium collection is presented in colourful suitcase-inspired packaging, with each praline featuring carefully selected ingredients inspired by destinations around the world. The concept builds on Avelines’ distinctive heritage, which brings together two celebrated Swiss traditions: chocolate-making and watchmaking. “The Grand Voyage Collection bridges the emotional excitement of travelling with the sensory pleasure of premium Swiss chocolate,” said Math-Ly-Roun. Designed specifically for the travelling consumer, the collection is exclusive to travel retail, as is Maestrani’s entire delicious travel retail portfolio. Math-Ly-Roun said this exclusivity is central to the company’s strategy, giving travellers access to Swiss chocolate products and formats unavailable in the domestic market. “Travel retail is not simply a sales channel – it is part of the product experience itself,” she explained. The company is targeting further growth across Asia, the Middle East and India, while also seeing significant opportunities to expand its European travel retail footprint. As a family-owned Swiss business, Maestrani believes its agility and long-term approach will help it bring something distinctive to the market. Math-Ly-Roun also highlighted the company’s growing presence at airports in the Maldives, where Avelines and fellowMaestrani brand Munz benefit from a partnership focused on availability, merchandising and premium presentation rather than heavy discounting. With Grand Voyage, Maestrani’s ambition is clear: to give travellers not simply a box of chocolates, but a distinctly Swiss travel treasure to take home. MediterraneanVillage P10 Suitcase full of Swiss: Avelines brings Grand Voyage to Cannes