Cannes_2026_THURSDAY_ISSUE_DIGITAL

The F1 logo, FORMULA 1, F1, GRAND PRIX and related marks are trademarks of Formula One Licensing BV, a Formula 1 company. All other trademarks, logos and copyrights, including those of the teams featured, are the property of their respective owners. All rights reserved. OFFICIAL LICENSEE OF FORMULA 1® LEGO, the LEGO logo and the Minifigure are trademarks of the LEGO Group. ©2026 The LEGO Group. A PIF company, Al Waha Duty Free, is unveiling the launch of its flagship retail brand Masra at TFWA World Exhibition & Conference. The newMasra brand brings together a meticulously curated selection of international and Saudi origin products – fragrances, beauty, gifts, and travel essentials – presented in an environment that reflects the distinguished Saudi hospitality. In Cannes, Al Waha’s delegation will meet current and prospective global and regional brand owners, travel retail partners, airport stakeholders, suppliers and strategic business partners. Discussions will focus on market entry, product and category development, tailored launches, experiential concepts and long-term collaboration in Saudi Arabia. Al Waha has also been selected as a finalist in the Frontier Awards 2026 Team of the Year category. The recognition reflects the collective effort behind the company’s rapid progress since beginning operations, including the development of its retail portfolio, operating capabilities and relationships with brands and industry partners. “Masra reflects a broader ambition to help set a new standard for travel retail as Saudi Arabia grows as a global aviation and tourism destination,” said Ian Foster, Interim Chief Executive Officer, Al Waha Duty Free Company. “We want to create experiences that reflect the Kingdom’s international aspirations while remaining unmistakably Saudi in character and hospitality. Delivering on that ambition requires strong partnerships, investment in our people and A PIF company Al Waha Duty Free unveils Masra, exporting Saudi vision to global travel retail a commitment to continually raising standards for travellers. TFWA gives us an opportunity to share that vision with the industry and build the relationships that can help shape the future of travel retail in Saudi Arabia.” A PIF company, Al Waha Duty Free, is unveiling the launch of its flagship retail brand Masra at TFWA World Exhibition & Conference.