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S wiss herbal specialist Ricola is using Cannes to showcase its new advertising campaign; to preview its refreshed travel retail identity; and also display two recently launched channel- exclusive formats. The new “Who invented it?” campaign puts Ricola’s distinctive Swiss identity and herbal expertise centre stage, while the refreshed travel retail identity, which will roll out across the full range from mid-2027, offers greater consistency and visibility. The evolution will bring Ricola’s Swiss heritage and the goodness of Swiss Alpine herbs to life in a modern and distinctive way at the point of sale. Ricola is also highlighting the early success of two travel retail- exclusive products launched in September 2026: the Tower Sharing Pack and 180g Gift Set. Meanwhile, Ricola’s 75g tins remain its best-selling format in GTR, performing strongly at airport checkouts where they are well suited to impulse purchase and self-consumption. Ann Nee Lim, Senior Key Account Manager Travel Retail, said: “Our new travel retail exclusives build on the strength of our core business while creating new reasons to discover, share and gift Ricola.” MediterraneanVillageN9 Ricola: new brand campaign, refreshed TR identity, exclusive gifting T o glow like a Korean all you need is this awesome “holiday” gifting set (circa $49 in duty free) and one pump each from the Mixsoon tinted moisturiser and bean essence into this “mix and match case”. Apply evenly using the included cushion puff to achieve that signature fermented, filter free-free glow, thereby meeting another facet of that massive global consumer phenomenon that is Hallyu. GreenVillageH60 Glow like a Korean with Mixsoon Loacker strengthens Minis GTR proposition W ith premium gifting, convenience and shareability continuing to shape purchasing behaviour a key Loacker innovation (being shown here by Loacker’s Daniel Kerschbaumer) is the evolution of Loacker’s Minis range, expanding the established Classic wafer assortment with lighter, fruitier flavour profiles including strawberry, in addition to other contemporary taste options. The Minis evolution is presented alongside the recently launched Around the World Travel Bag and Misto Bontà Variety Pack. Developed exclusively for GTR, the 245.8g Around the World Travel Bag combines 26 Loacker miniature specialities with colourful global landmark illustrations and an integrated carry handle. The concept has secured strong listings following its debut at this year’s TFWA Asia Pacific Exhibition & Conference. YellowVillageAA11 Thursday 1 October 2026 19 T F W A D A I L Y