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A New Expression of Modern Arabian Perfumery With a presence in more than 105 countries, RIIFFS continues to expand through distributors, retailers, e-commerce platforms and strategic international partnerships. The brand’s approach combines the emotional depth and craftsmanship associated with Arabian perfumery with the modernity, versatility and presentation expected by today’s global consumer As RIIFFS strengthens its presence within travel retail, the brand remains focused on creating fragrances that attract attention on shelf, connect emotionally with consumers and offer retailers a compelling combination of quality, originality and value. Born in Dubai, RIIFFS Parfums represents a new generation of fragrance, One that combines the richness of Middle Eastern perfumery with contemporary design, global relevance and accessible luxury. Founded in 2018 by four brothers from a family with decades of experience in the fragrance industry, RIIFFS was created with a clear ambition to develop distinctive fragrances that deliver premium quality, strong performance and memorable storytelling while remaining accessible to consumers around the world. Created in Dubai and designed for the world, RiiFFS brings a contemporary global perspective to the artistry of Arabian perfumer