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A l Haramain Perfumes’ main objective at this year’s TFWA World Exhibition & Conference in Cannes is to present its newest product launches directly to the global travel retail sector. “As an established brand based in Dubai, with a robust network of over 100 flagship showrooms across the GCC and exports spanning 120 countries, this event provides the ultimate platform to expand our global footprint and establish strategic partnerships within the travel retail channel,” explains Kalim Shaikh, Global Sales & Travel Retail Lead (Responsible for global sales and entry into global travel retail through key international airports). Al Haramain Perfumes is showcasing its latest luxury fragrance launches designed specifically to appeal to the refined tastes of global travellers. These new additions highlight the heritage and expert craftsmanship of Arabian perfumery, blending traditional oriental signatures with modern global appeal to captivate international buyers and consumers passing through major global travel hubs. “We are closely observing the growing international demand for authentic Arabian perfumery, particularly in Western markets,” says Shaikh. “Europe has emerged Al Haramain Perfumes targets travel retail to accelerate global expansion as an incredibly important market for oriental fragrances. Al Haramain Perfumes plays a vital role in bridging this gap by developing premium products that cater to travellers seeking unique, high-quality, and culturally rich scent experiences.” Travel retail is a foundational pillar of Al Haramain Perfumes’ global expansion framework. Securing entry into major international airports is a key priority for the brand. “While we continue to support our global network of 100+ flagship showrooms and 120 export markets, tailoring special offerings and focusing our newest launches around the specific needs of the travel retail environment remains a core priority of our commercial strategy,” Shaikh explains. At the Al Haramain Perfumes stand here at TFWA World Exhibition & Conference, attendees can expect a premium, immersive look into the world of authentic Arabian luxury. “Backed by our extensive retail heritage from Dubai and across the GCC, our exhibition presence is designed to showcase our deep perfumery expertise, introduce our newest collections, and offer exceptional networking opportunities with our global sales leadership,” says Shaikh. The travel retail channel is vital to Al Haramain Perfumes’ broader growth roadmap. “It serves as a primary gateway for building global brand awareness and expanding our footprint outside of our domestic strongholds,” Shaikh comments. “By positioning our products in key international airports, we strengthen our global market presence alongside our existing export operations in 120 countries.” Al Haramain Perfumes is highly prioritising European markets, which represent an essential and expanding landscape for authentic Arabian perfumery. Additionally, it is actively driving entry into high-traffic global travel retail hubs and key international airports across major transport corridors to further elevate the brand’s established network. Shaikh adds that Al Haramain Perfumes looks forward to connecting directly with prominent stakeholders, airport retail operators, and global distributors here at TFWA World Exhibition & Conference. “We are excited to demonstrate how Al Haramain Perfumes plays a vital role in the global fragrance landscape and to unlock new growth opportunities for our brand in the travel retail sector.” Red Village L24 Tuesday 29 September 2026 36 T F W A D A I L Y