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A PIF company, Al Waha Duty Free, is unveiling the launch of its flagship retail brand Masra at TFWA World Exhibition & Conference. The newMasra brand brings together a meticulously curated selection of international and Saudi origin products – fragrances, beauty, gifts, and travel essentials – presented in an environment that reflects the distinguished Saudi hospitality. In Cannes, Al Waha’s delegation will meet current and prospective global and regional brand owners, travel retail partners, airport stakeholders, suppliers and strategic business partners. Discussions will focus on market entry, product and category development, tailored launches, experiential concepts and long-term collaboration in Saudi Arabia. Al Waha has also been selected as a finalist in the Frontier Awards 2026 Team of the Year category. The recognition reflects the collective effort behind the company’s rapid progress since beginning operations, including the development of its retail portfolio, operating capabilities and relationships with brands and industry partners. “Masra reflects a broader ambition to help set a new standard for travel retail as Saudi Arabia grows as a global aviation and tourism destination,” said Ian Foster, Interim Chief Executive Officer, Al Waha Duty Free Company. “We want to create experiences that reflect the Kingdom’s international aspirations while remaining unmistakably Saudi in character and hospitality. Delivering on that ambition requires strong partnerships, investment in our people and A PIF company Al Waha Duty Free unveils Masra, exporting Saudi vision to global travel retail a commitment to continually raising standards for travellers. TFWA gives us an opportunity to share that vision with the industry and build the relationships that can help shape the future of travel retail in Saudi Arabia.” A PIF company, Al Waha Duty Free, is unveiling the launch of its flagship retail brand Masra at TFWA World Exhibition & Conference. A t TFWA World Exhibition & Conference, Barton & Guestier is presenting to the global travel retail community its first lightweight engraved Bordeaux conic bottle: 420g, double embossed, and already rolling out across the house’s B&G Reserve Varietal range. One year after celebrating its 300th anniversary, B&G turns the page with a bottle designed to carry its heritage forward. The new bottle is the first conic Bordeaux shape on the market to combine this lightweight with a double embossing. ‘Barton & Guestier’ is engraved directly into the glass, echoed by the B&G griffe on the cap, while a ‘1725’ plaque, the year the house was founded, anchors the bottle in three centuries of history. “We proudly turn the page on 300 years of heritage,” said Philippe Marion, Managing Director, Barton & Guestier. “Our story continues, driven by innovation and the promise of what lies ahead.” BlueVillageH17 Barton & Guestier unveils its first engraved Bordeaux bottle Tuesday 29 September 2026 40 T F W A D A I L Y