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H enkell Freixenet’s key objective at TFWA World Exhibition & Conference is to demonstrate how it can help unlock new growth opportunities and make travel retail sparkle. “As the global leader in sparkling wine, we want to continue growing the category by bringing together strong brands, relevant innovation and engaging consumer experiences,” says Ramon Olive, Head of Sales GTR, Henkell Freixenet Global Export. This year, Henkell Freixenet is showcasing two exciting RTD innovations that reflect the evolving role of sparkling wine: Freixenet Solare Spritz and Mionetto Orange Spritz, both available in a convenient can format. These launches build on the growing popularity of Spritz and aperitivo occasions, offering travellers a premium, ready-to-enjoy serve that combines convenience with strong brand credentials. “Freixenet Solare Spritz brings together the vibrant Mediterranean spirit of the Freixenet brand with a refreshing Spritz profile, while Mionetto Orange Spritz draws on Mionetto’s authentic Italian Prosecco and aperitivo heritage to deliver a classic Italian-style Spritz experience,” says Olive. “Together, these launches demonstrate how we are creating new consumption occasions, attracting new consumers to the category and helping make travel retail sparkle through relevant innovation.” Henkell Freixenet brings fresh sparkle to travel retail What Olive enjoys most about TFWA World Exhibition & Conference is the opportunity to bring together the entire industry in one place. “Cannes is where you reconnect with long-standing partners, meet new customers, exchange ideas and gain a better understanding of the trends shaping the future of travel retail. It’s also a uniquely positive environment. There is a genuine spirit of collaboration, and the conversations often go beyond individual brands to focus on how we can grow categories and create better experiences for travellers. For me, that’s what makes TFWA special and why it’s such an important platform to help make travel retail sparkle.” BlueVillage F11 Tuesday 29 September 2026 46 T F W A D A I L Y