Cannes_2026_WEDNESDAY_ISSUE_DIGITAL

Advertising feature Heys celebrates 40 years with Limited Edition xCase Galaxy I conic Canadian travel brand Heys is excited to return to Bay Village at TFWA Cannes! Celebrating its 40th Anniversary, Heys is showcasing the Limited Edition xCase Galaxy, a special release created exclusively for the occasion. Production of this shimmering, galaxy-inspired cabin luggage has been limited to just 1,986 pieces per colour, to commemorate the year Heys was born. Heys President & CEO Emran Sheikh is thrilled to be marking four decades: “Celebrating 40 years of Heys is a proud milestone for our family and our brand. We look forward to celebrating together with the TFWA partners who have been part of our journey, while sharing the new ideas and innovations that will carry Heys into the next 40 years.” Renowned for its stylish, innovative and unique travel gear, this Canadian family-run upstart has grown into a world-renowned travel brand sold in more than 100 countries with a global presence spanning North America, Europe, Asia and Australia. Heys has always had a strong commitment to innovation, distinctive product design and service that provides customers with ready solutions to their travel concerns. With a history of over 50 global patents and many industry “firsts”, they’ve consistently redefined modern luggage, introducing the world’s first stylish, lightweight, hard-side luggage and the patented Heys SmartLuggage® system, as well as a range of innovative designs to tackle the challenges of packing and hands-free mobility. In duty free environments where travellers often seek stand- out items that are functional and giftable, Heys products resonate with their visual appeal, patented innovations, and brand storytelling. In 2026, whether it’s their chic, printed luggage offerings with industry-leading components, or a business-traveller focused collection with integrated space-saving features and dedicated accessories, or their whimsical yet rugged, character-driven innovations to entertain kids during family travel, the latest Heys line-up at TFWA World Exhibition & Conference reflects a constant drive to innovate and inspire with top quality travel gear…goals that define the Heys brand’s desire to deliver a stylish, stress-free and engaging experience for customers now and in the decades ahead. We invite you to visit the Heys Stand in Bay Village – Bay 2 To arrange an Appointment: TFWA@Heys.com For further Information/Media: Press@Heys.com Wednesday 30 September 2026 15 T F W A D A I L Y