Cannes_2026_WEDNESDAY_ISSUE_DIGITAL

In partnership with: TFWA Start Up Day The TFWA Start Up Day is a key part of the agenda on Thursday 1 October, taking place from 09:00 to 11:30 in the Press Centre in the Palais des Festivals. TFWA Start Up Day participants Altavia Travel Retail Blynk CXG DHOW – NEW DWS Engraving Illuminete x Trinax – NEW IWD – NEW Levita Magic – NEW ORA – NEW Voiceback Analytics C XG is a global customer experience partner for premium and luxury brands, with two decades of experience transforming how brands perform at the point of sale. “Our focus today is ‘Retail Performance’ – helping brands extract more value from every customer interaction without increasing Opex or CapEx,” says Christophe Caïs, Chief Executive Officer, CXG. During the TFWA Start Up Day, CXG will introduce TRACX to the travel retail community. TRACX (Travel Retail Audit & CX) was built around a simple observation: Performance comes with consistent execution. “Brand teams are rarely on the floor, yet they carry the same questions every day: Are my best sellers available? Is my merchandising up to date? Is there an unplanned promotion running? Can my customers actually engage with staff? Without a clear view from the floor, these essentials remain uncertain,” Caïs explains. TRACX answers those questions continuously. Real travellers complete short, structured check-ups, supported CXG puts retail execution in the spotlight with TRACX by photo evidence, and results flow into a live platform where brands can compare performance across locations, operators and store types. “Our objective for the TFWA Start Up Day is threefold: to share this approach with brands, to engage with airport authorities and operators on how stakeholder alignment unlocks performance, and to build the partnerships that let us deploy at scale,” says Caïs. “Travel retail only works when the trinity of airports, operators and brands pulls in the same direction – and Cannes is where that conversation happens.” CXG’s message during the TFWA Start Up Day pitch session will be about the potential gain that can be unlocked with better execution. “Our pitch is this: make sure your business is always set up for success. Right stock levels. Best sellers where they should be. Brand standards respected. Staff present and proactive. Nothing disturbing the purchase,” Caïs adds. “TRACX makes that visible, continuously and comparably, very easy to turn it into action.” Christophe Caïs, Chief Executive Officer, CXG: “Our pitch is this: make sure your business is always set up for success. Right stock levels. Best sellers where they should be. Brand standards respected. Staff present and proactive. Nothing disturbing the purchase. TRACX makes that visible, continuously and comparably, very easy to turn it into action.” Wednesday 30 September 2026 20 T F W A D A I L Y