Cannes_2026_WEDNESDAY_ISSUE_DIGITAL

T he TFWA Dailies ‘four for four’ Q&Awith Jordan Saxemard, Chief Executive Officer, Sol de Janeiro TFWA Dailies: After achieving so much reach, what are the priorities for the brand’s next phase of global growth? Saxemard: “Sol de Janeiro has built a global community around joyful, sensorial beauty inspired by the warmth and spirit of Brazil. My priority is to protect that distinctiveness as we scale: staying close to our community, accelerating innovation across irresistible fragrances and clinically proven body care, and creating experiences that inspire joy, confidence and self-expression.” TFWA Dailies: How do you use travel retail to grow together with your partners? Saxemard: “Travel retail is incredibly important to us because it is such a natural environment for discovery and connection. Our recent Make Life Cheirosa summer campaign brought Sol de Janeiro to life in airports around the world through immersive experiences, sampling, gifting and digital moments. Our iconic Jet Set collections are also perfectly suited to the channel, giving travellers an easy way to discover and enjoy some of our most-loved fragrances and body care wherever they go.” “Rethinking men’s fragrance through the Sol de Janeiro lens” TFWA Dailies: Tell us about the Intense Perfume Mists innovations being showcased in Cannes. Saxemard: “Our new Intense Perfume Mists were created in direct response to what our community was asking for: a longer- lasting way to experience the fragrances they love. Intense delivers up to 10 hours of scent through a richer, bolder expression of fragrance. It complements our iconic Cheirosa Perfume Mists and gives our community even more freedom to layer, play and express themselves through scent.” TFWA Dailies: And what’s next for your GTR partners – Cheiroso Cologne Mist – for men? Saxemard: “We’re excited to bring Cheiroso Cologne Mist, our first fragrance collection created with men in mind, to travel retail. With Cheiroso 7 and Cheiroso 10, we set out to rethink men’s fragrance through the Sol de Janeiro lens: expressive, sensorial and effortless to wear. The collection pairs elevated fragrance with freshness-enhancing technology in an easy, versatile mist format, giving men a completely new way to experience fragrance throughout the day.” Majestic BeachVillageMajestic Beach 3 Wednesday 30 September 2026 22 T F W A D A I L Y