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T he key objective of The Chancellor Tobacco Company UK at TFWA World Exhibition & Conference is to strengthen the international presence of Treasurer London and deepen its relationships with the global travel retail community. “Treasurer London is an established premium British tobacco brand with a strong identity and an existing customer base,” says Arthur Mkhitaryan, Business Development Director, The Chancellor Tobacco Company UK. “Cannes therefore represents an opportunity to take the next step: to introduce the brand to more international travel retail professionals and explore new partnerships with retailers, distributors and operators who see the potential of premium tobacco within their portfolios.” For Treasurer London, Cannes is much more than an exhibition. It is an opportunity to have meaningful conversations with the people shaping the future of travel retail, understand their markets and identify where Treasurer London can create genuine value. “We want visitors to understand what makes the brand distinctive: British heritage, carefully selected Virginia tobacco blends, luxurious design and exclusive UK manufacturing under high British quality and regulatory standards,” Mkhitaryan explains. “Ultimately, our ambition is to strengthen awareness of Treasurer London internationally and establish the brand as a British premium presence within the global travel retail landscape.” What sets Treasurer London apart is its commitment to exclusivity, combining some of the finest hand-selected Virginia tobacco with top-of-the-range materials and an uncompromising approach to quality. “Our cigarettes are manufactured exclusively in the UK,” says Mkhitaryan. “This commitment to UK manufacturing is an important part of our identity: Treasurer London is not simply Treasurer London targets global travel retail expansion inspired by British heritage, it is genuinely made in Britain. We also place great importance on presentation. Our packaging is designed to be sophisticated, distinctive and immediately recognisable, reflecting the premium character of the product.” This combination gives retailers a proposition that goes beyond the product itself. The tobacco, the packaging, the British provenance and the overall brand identity work together to create a clearly differentiated premium offer. “That is particularly relevant in travel retail, where consumers are exposed to an international selection of brands and where exclusive products have an opportunity to stand out,” Mkhitaryan shares. “Treasurer London brings together British character, premium craftsmanship and luxury design in a brand with an established identity and a growing international opportunity.” Treasurer London’s approach is global, but it is particularly interested in markets where there is a strong culture of premium products, international travel and sophisticated duty free retail. “We are looking to develop relationships with established travel retail operators and distributors across Asia, the Middle East, Europe and other key international travel hubs,” says Mkhitaryan. “We are especially interested in partners who understand the value of differentiated premium brands and can position Treasurer London appropriately within their portfolios. This is one of the reasons TFWA is so important for us. The Cannes exhibition brings together the international travel retail ecosystem, including major retailers, distributors, airports and other industry decision-makers, creating an opportunity to discuss not only distribution, but how a brand can genuinely contribute to a retailer’s offer.” BayVillage BayTerrace T10 Wednesday 30 September 2026 24 T F W A D A I L Y