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G iorgio Jäneke’s main objective at TFWA World Exhibition & Conference is to strengthen the brand’s presence in global travel retail and build new, long-term partnerships with international retailers and distributors. “Cannes is also an opportunity to showcase our Made in Italy heritage, iconic Superbrush and premium collections, while understanding evolving traveller needs and identifying new opportunities for international growth,” explains Giorgio Jäneke, President. At TFWA World Exhibition & Conference, Jäneke is highlighting the evolution of its portfolio, combining Made in Italy heritage with contemporary design, functionality and gifting appeal. “Alongside our iconic Superbrush, we are showcasing premium versions and finishes, including our Luxury collections featuring 24K gold plating, chrome and refined materials,” says Jäneke. “These products elevate everyday haircare into a distinctive beauty accessory and gift. For us, innovation means continuously evolving our iconic designs, materials, colours and formats to meet the needs of today’s consumers.” Travel retail exclusives are an important opportunity to offer consumers something distinctive while giving retailers a differentiated proposition. For Jäneke, exclusivity means developing selected products, finishes, colours or formats specifically for the travel retail environment, while remaining true to its Italian design Giorgio Jäneke targets global travel retail growth with Made in Italy heritage heritage. Indeed, in Cannes, Jäneke is exploring new opportunities with its retail partners for dedicated travel retail propositions. “Travel retail is an increasingly strategic channel for Jäneke, giving us access to a highly international consumer base and an environment where our combination of Italian heritage, design and functionality is particularly relevant,” Jäneke explains. “Our products are portable, practical and highly giftable, making them naturally suited to travellers. Our ambition is to develop travel retail as a long-term growth platform, working closely with retailers and distributors on assortment, visibility, exclusivity and storytelling, while bringing the Jäneke experience consistently to consumers around the world.” Jäneke 1830 is a globally established brand aiming to strengthen its presence in the Chinese and U.S. markets. With travel retail becoming an increasingly strategic channel, Jäneke is looking to build on the appeal of its Made in Italy heritage, design-led innovation and giftable product proposition. As the brand targets further growth in China and the U.S., Cannes provides an opportunity to strengthen relationships with international retailers and distributors and develop differentiated travel retail propositions that bring the Jäneke experience to a wider global audience. BlueVillage C7 Wednesday 30 September 2026 26 T F W A D A I L Y