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G hanaian fine fragrance house Scent of Africa has used TFWA World Exhibition & Conference to unveil its latest collection, Akua’ba, continuing the brand’s mission to showcase African creativity, ingredients and storytelling on the global stage. Based in Accra, Scent of Africa launched its first range, the Eternal Legends Collection, in 2022, drawing inspiration from African mythology. The collection now comprises 10 fragrances, including its latest duo, Anancy and Assaye, inspired by Akan mythology. Akua’ba marks a new chapter for the house. Three years in development, the collection takes its name and inspiration from the traditional Akua’ba fertility doll of Ghana’s Akan people, a symbol associated with hope and new beginnings. The collection also explores African fragrance rituals, including the Senegalese tradition of burning incense, resins, spices and scented woods to perfume the body and clothing. This ritual becomes a metaphor for the evolution of love, with each fragrance carrying a name drawn from an African language and representing stages including hope, attraction, passion, Akua’ba: Where heritage meets fragrance devotion and unity. That cultural immersion extended to Scent of Africa’s Cannes stand, where textured walls, natural wood and architectural influences helped bring the brand’s African heritage to life. Akua’ba is scheduled for release in December 2026. Scent of Africa is also teasing possible limited editions, new pack sizes and further concepts designed specifically for the global travel retail market. GreenVillageH36 G erman jewellery brand Coeur de Lion is expanding its travel retail proposition with new collections designed to reach customers across a broader range of price points. Speaking at the show, Ana Vassallo, Head of Travel Retail Europe & Asia, USA (interim) and UK Key Account for Coeur de Lion, highlighted Flair, a new line offering a contemporary reinterpretation of the brand’s signature GeoCUBE designs. Set to launch officially in January, Flair combines smaller GeoCUBE elements with longer chains, natural stones, stainless steel and Swarovski crystals, creating a more modern, everyday aesthetic. “We wanted to launch something different, a little bit more updated and trendy,” Vassallo explained. The accessible positioning is reflected in the prices, necklaces are expected to retail from approximately €89 to €119 and bracelets from €69 to €79. At the other end of the spectrum, Coeur de Lion is bringing its elevated Fine Edition into travel retail. The collection marks the brand’s first move into sterling silver and features gold-plated finishes, natural stones and heart-inspired details referencing the Coeur de Lion name. New additions include macramé bracelets incorporating gold- Coeur de Lion highlights Fine and Flair collections plated silver elements and a small diamonds. Fine Edition has already gained traction aboard European river cruise lines, and the brand is also hoping to secure an airport listing in Munich. Vassallo said the combination of Flair and Fine Editions allow Coeur de Lion to address both entry-level and higher-end jewellery customers, while expanding the breadth of its travel retail offer. YellowVillageD42 Wednesday 30 September 2026 42 T F W A D A I L Y