TFWA-Daily-New-Products-and-Innovation-Preview-APEC26

E uroitalia’s key objectives at TFWA Asia Pacific Exhibition & Conference are to meet all of its travel retail partners, as well as showing its latest new products developments. “This year we will show very important new launches such as the newMoschino TOY2 Gummy/Yummy in the iconic TOY2 teddy bear packaging to complete this franchise which is doing so well in the world,” says Claudio Tenan, Export Manager, Euroitalia. “For Versace, our biggest brand in the region, we will show Versace Crystal Emerald, the most recent development of our Crystals line which is scheduled to launch in spring 2026 in Asia, as well as Versace Dylan Blush Pink which has been introduced last year as a travel retail exclusive and in 2026 will be rolled out into domestic markets. For Atkinsons, our niche brand, we have prepared Asian oriented new juices, called mystique Moonlight and Spice of London developed with the most important perfumers to target Asian consumers. To complete our offer, we will show the new collection for Michael Kors as a global first- time preview composed of four new EDP with exciting packaging colours and new juices, as well as the new releases of our high-end brand Brunello Cucinelli for which we are introducing three new fragrances belonging to the Enchanted Poetries collection. A busy show indeed!” Travel Retail exclusive items are very important for Euroitalia’s brands, especially Duo Packs 2x30ml of its most iconic fragrances, as well as Miniatures Sets and Travel Sets fully dedicated to passengers’ necessities. During 2025, Euroitalia launched its first travel retail exclusive project, Versace Dylan Blush Pink, which remained in the travel retail market only for the full year. “We are very satisfied of this strategy, which gave a lot of sell out and exposure to this fragrance in travel retail doors around the globe,” says Tenan. “We always believed a lot in the importance of travel retail in our commercial strategy, being a first point of high visibility to a targeted audience. The travel retail channel is for our brands a strong selling channel but most of all is an image builder pillar. We plan to carry on focusing on this channel with increasing investment in stores, as well as in dedicated advertising campaigns.” The Asia Pacific region is very important for Euroitalia’s brands, where it has notably achieved success with Versace. “The continuous growth of the niche category has recently granted high visibility chances in several stores for Atkinsons niche collection,” Tenan adds. “We count on further developing such opportunities.” Euroitalia is a regular exhibitor at TFWA Asia Pacific Exhibition & Conference and has a fully new booth to welcome its partners and visitors. Level 1 / 1-C6 Euroitalia unveils new fragrance collections and expands travel retail focus Prev i ew May 2026 16 T F W A D A I L Y