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“When I’m 64” because I will pass that number while we are all in Singapore, and sure enough, things are wearing out badly. Oh how I wish I was 50-something again, when I managed a 3.37 personal best. This year my single objective was to do a sub-4.30 in order to beat my South African firefighter friend Mark. It was not to be – after loading up with plenty of nutrition and a nice bag of sustaining Tangfastics, I was just 5km into the run when my hamstring popped. I managed to struggle to the iconic 10km point at Cutty Sark when I was barely able to walk and had to retire – no 18th marathon medal for me. There followed a comical episode where I climbed over the barriers, only to find I had marooned myself on a giant traffic island of partying spectators. My only option was to struggle back over the barriers and re-join the race in order to fall over the barriers on the other side of the road. It would have made better TV than Sebastian Sawe’s historic 1.59.30 world record finish. Dr Max did better for HARIBO and the TFWA Dailies team, completing the distance in 3 hours 19 minutes, sustained by his beloved Starmix. These days Max is a Research Fellow for City St George’s, University of London specialising in the development of autonomous drones for NATO, the European Space Agency, and the UK Ministry of Defence – he’s come a long way from the time his teachers could only ever get him to do any work by dangling a packet of Starmix as a reward…but it’s enchanting that Dr Max still responds to the same stimuli. “As a brand that focuses on the simple joys of childhood we were delighted to support the TFWA Dailies and Children With Cancer at this year’s London Marathon,” said Elisa Fontana, Director Marketing and Trade Marketing Travel Retail, HARIBO. “This remarkable organisation and its inspirational team has raised over $400 million, including regular support from Paul (and his sons) whose own commitment has raised over $600,000 for a range of causes over the past 20 years. These generously-hearted people make a huge difference, raising vital funds to support families affected by the disease and also drive the research into childhood cancer and raise public understanding and awareness.” HARIBO Travel Parade TR exclusive marches into new markets Meanwhile, new in Singapore HARIBO has launched an addition to its popular HARIBO Travel Parade range with a multi-bag (3x100g) presented in a cotton gift bag, ideal as a gifting and sharing purchase. The new gift pack, exclusive to travel retail, has been launched globally (except China) and contains three bags, perfect for sharing and portion control. The innovative pack is presented in a vibrantly colourful, HARIBO-branded 100% cotton gift bag that can be reused as a passport holder or as handy storage for small items. The pack also contains a free card game to test the memory skills of players of all ages, enabling travellers to share the candies and the fun throughout their journey. Sharing the journey with the traveller, Travel Parade contains a mixture of jelly candies in six fruit flavours, shaped around the travel theme, including aeroplane, train, ship, car, and campervan. Travel Parade is vegetarian and contains a mixture of jelly candies in six fruit flavours: strawberry, raspberry, orange, apple, lemon and pineapple. The gift bag joins the existing Travel Parade portfolio, which is tailored to regional needs and includes a range of pack sizes (200g, 220g, 700g) and formats, including a halal option (300g and 450g). Elisa Fontana, Director Marketing and Trade Marketing Travel Retail, HARIBO, commented: “We are delighted to present the new Travel Parade gift bag edition as an exclusive to the global travel retail channel. “This is the latest in our continuing stream of HARIBO travel retail exclusives, which we see as an absolutely crucial vital element in surprising and delighting the shopper, differentiating the offer and making our channel a ‘must visit’ on every journey. “We place a huge emphasis on data as our bedrock, including sharing with our industry partners, and our product innovation and new launches are always founded on solidly researching, identifying and addressing the consumer’s needs and preferences. We look forward to sharing further success with those retail partners this year, including a strong commitment to the trusted Travel Parade range, and we have a number of further exciting travel retail exclusives planned for launch in the next fewmonths.” New in Singapore: HARIBO showcases the exclusive to TR Travel Parade range. Prev i ew May 2026 36 T F W A D A I L Y