TFWA-Daily-New-Products-and-Innovation-Preview-APEC26

A l Haramain Perfumes is incredibly excited to debut its latest Eau De Parfum (EDP) collections that serve as a bridge between Arabian tradition and modern luxury. The Sheikh Series is Al Haramain Perfumes’ new prestigious premium segment inspired by royal identity. Highlights include Sheikh Warrior with fiery notes of tobacco and pink pepper, and Sheikh Royal – a blend of bergamot and lavender. Haramain Habibi Dubai is a vibrant scent capturing the ‘spirit of Dubai’ through notes of pineapple, iris, and a warm base of amber and sandalwood. Haramain Empire (Aromatique Lumen & Ombre) are modern, long-lasting fragrances featuring refreshing ginger, rosemary, and sage (Lumen) or creamy almond and oud (Ombre). Meanwhile, Artisan de Haramain is a masterfully crafted unisex fragrance that opens with energetic mango and ginger, settling into a rich base of oud and amber. Al Haramain Perfumes is also introducing brand new extensions to its global bestsellers, the Amber Oud (including Future Dubai) and L’Aventure series, ensuring its most Al Harama i n’s new co l l ec t i ons b l end Arab i an t rad i t i on and mode rn l uxury popular lines continue to offer fresh olfactory experiences. “Travel retail exclusives are a cornerstone of our strategy for the duty free sector,” says Kalim Shaikh, Global Sales Manager, Al Haramain Perfumes. “They offer a sense of discovery and exclusivity that today’s traveller craves. For 2026, Al Haramain has launched a dedicated Travel Exclusive Perfume Set featuring 10ml miniatures of our icons like Amber Oud Gold Edition and L’Aventure. These sets are designed specifically for the ‘on-the-go’ luxury consumer and are only available within the travel retail channel.” Travel retail is critically important for Al Haramain Perfumes. As a brand that operates in over 150 countries, the travel retail channel acts as its ‘premier global shop window’. “It allows us to interact with a captive, affluent audience that appreciates the craftsmanship behind our Arabian- inspired scents,” says Shaikh. “For us, duty free is not just a sales channel; it is a platform for brand storytelling where we can share the heritage of Al Haramain with the world.” Level 1 / 1-C2 Prev i ew May 2026 8 T F W A D A I L Y