Perfetti Van Melle (PVM) has come to the TFWA World Exhibition & Conference with an expanded range of travel retail…
Perfetti Van Melle (PVM) has come to the TFWA World Exhibition & Conference with an expanded range of travel retail exclusive products focussed on four brands: The well-known, globally represented, Mentos and Chupa Chups, and two other strong regional brands – Fruittella and Look-o-Look.
Angela Startman, Product Manager, and Femke van Veen, Brand Manager Global Travel Retail, are shown here in the exhibition with two new Mentos experiential products – the new Mini Mentos Pencil Case (containing 11 Mini Mentos rolls) and the Mentos Candy Fan – containing four Mini Mentos rolls in cola, orange, lemon and strawberry flavours. Both these travel retail exclusive Mentos products will be launched next year, both featuring reusable long-life toys – ideal for growth into the kids gifting sector.
Meanwhile the Look-O-Look range has been expanded with a new party bottle full of necklaces, watches and lollipops – super for parties. Look-O-Look, together with Fruittella, are PVM’s fastest growing regional brands. “Fuittella remains one of PVM’s most classic and authentic brands, known for its unique rich and juicy taste with natural flavours, natural colourings and real fruit juices, and a perfect candy for on-the-go” says van Veen.
Mediterranean Village P8
